Here’s How Much 10 Endorser K-Pop Artists Have Earned For Their Luxury Brands
본문
Vogue Business writer Kati Chitrakorn recently posted a rundown of the top luxury endorsers in K-Pop and how much they’ve benefitted their brands on her Instagram account, @katicy. According to the data, here’s how many impressions (potential views) and how much earned media value (the estimated monetary value of social media interactions) each artist brought in.
10. Irene (Red Velvet)
In September 2020, Red Velvet’s Irene was announced as one of the new ambassadors for Prada. As of June 2021, she’s accumulated 65 million impressions for the brand and generated an earned media value of $1.98 million USD.
In total, Irene has shared five Instagram posts with Prada, which means each post brought in approximately 13 million impressions and $400,000 USD on average.
9. Aespa
Rookie girl group aespa was named the new face of Givenchy in February 2021, shortly after their debut. As of June 2021, they’ve accumulated 84.1 million impressions for the brand and generated an earned media value of $2.52 million USD.
In total, aespa has shared 13 Instagram posts with Givenchy, which means each post brought in approximately 6.5 million impressions and $200,000 USD on average.
8. Chanyeol (EXO)
Alongside Red Velvet’s Irene, Chanyeol was named co-ambassador of Prada in September last year. As of June 2021, he’s accumulated 89.5 million impressions for the brand and generated an earned media value of $2.71 million USD.
In total, Chanyeol has shared 6 Instagram posts with Prada, which means each post brought in approximately 15 million impressions and $450,000 USD on average.
7. G-Dragon
G-Dragon official became a Chanel ambassador all the way back in 2017. Between January 2020 and June 2021, he accumulated 164 million impressions for the brand and generated an earned media value of $4.92 million USD.
In total, G-Dragon has shared 14 Instagram posts with Chanel, which means each post brought in approximately 12 million impressions and $350,000 USD on average.
6. Kai (EXO)
In September 2019, EXO’s Kai became the first ever Korean global ambassador for Gucci. Between January 2020 and June 2021, he accumulated 349 million impressions for the brand and generated an earned media value of $10.5 million USD.
5. Rosé (BLACKPINK)
BLACKPINK Rosé’s latest luxury brand endorsement came in April 2021 when she was official named the new global ambassador for Tiffany & Co. As of June 2021, she’s accumulated 578 million impressions for the brand and generated an earned media value of $17.4 million USD.
In total, Rosé has shared 16 Instagram posts with Tiffany & Co, which means each post brought in approximately 36 million impressions and $1.1 million USD on average.
4. Jennie (Chanel)
BLACKPINK’s Jennie has been working with Chanel as their muse and ambassador since early 2018. Between January 2020 and June 2021, she accumulated 944 million impressions for the brand and generated an earned media value of $28.4 million USD.
In total, Jennie has shared 27 Instagram posts with Chanel, which means each post brought in approximately 35 million impressions and $1.05 million USD on average.
3. Rosé (BLACKPINK)
Rosé makes this list twice, scoring impressive results as Saint Laurent‘s ambassador since June 2020. As of June 2021, she’s accumulated 1.85 billion impressions for the brand and generated an earned media value of $56 million USD.
In total, Rosé has shared 57 Instagram posts with Saint Laurent, which means each post brought in approximately 32 million impressions and $980,000 USD on average.
2. Jisoo (BLACKPINK)
As of March 2021, BLACKPINK’s Jisoo has officially been welcomed as the new global brand ambassador for Dior. As of June 2021, she’s accumulated 2.15 billion impressions for the brand and generated an earned media value of $64.8 million USD.
In total, Jisoo has shared 71 Instagram posts with Dior, which means each post brought in approximately 30 million impressions and $910,000 USD on average.
1. Lisa (BLACKPINK)
And the star with the highest brand media earnings is BLACKPINK’s Lisa, who joined Celine as a muse in 2019 and an official global ambassador in September 2020. Between January 2020 and June 2021, she accumulated 2.7 billion impressions for the brand and generated an earned media value of $80.9 million USD.
In total, Lisa has shared 54 Instagram posts with Celine, which means each post brought in approximately 50 million impressions and $1.5 million USD on average.
관련자료
-
링크
