Meet The Rising Japanese Beauty Influencer With Stunning Idol-Like Visuals

Rising Japanese beauty influencer and vlogger Saki Saito started her YouTube channel only four years ago and continues to gain followers on her various social media platforms.

Not only is she a talented influencer, but she also has an impressive business background.From her first video introducing herself to followers until now, she has gained over 158,000 subscribers on YouTube, 291,000 followers on Instagram, 22,100 followers on Twitter, and over 33,600 followers on TikTok.

Saki Saito | @saki__saito/Instagram

Saki Saito, born in 1992, uploaded her first video in 2020. At the time, she was the producer and COO of the clothing company Darich, which has locations in Shinjuku, Nagoya, Umeda, and Fukuoka.

In her role, she focused on design and customer satisfaction. She is frequently seen modeling the clothes as well.

| @darich_official/Instagram

Along with her work for Darich, Saki Saito also launched the Japanese cosmetics brand SELVE in 2023, unveiling a collection she had specially curated for her new company.

Saki Saito at a “SELVE” pop-up event | @saki__saito/Instagram

Along with content showing her daily life as an influencer and businesswoman on her YouTube channel, she also uploads makeup tutorials and skincare routines.

With her idol-like visuals, she’s filmed a few tutorials for makeup looks emulating popular K-Pop artists such as NewJeans and IVE‘s Wonyoung.

Check out Saki Saito’s most recent makeup tutorial below!