The Shockingly Negative Reactions From International Fans Towards The 2023 “MAMA Awards”

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November 28 was the first day of the 2023 MAMA Awards. Like always, Mnet brought together some of the biggest stars to celebrate a year in K-Pop, and it is being held in the Tokyo Dome in Japan.

5b89b-16977129580196-1920The logo for this year’s “MAMA Awards” | Mnet

As expected, as the event started, awards were given out and performances allowed idols to shine in a full stadium.

wdqdTVXQ! picking up an award | Mnet qeqBTS winning “Fan Choice” | Mnet GAAp1ZBXMAAk5Q3LE SSERAFIM’s Eunchae in the opening performance | Mnet

Yet, while the awards show used to be one of the staple events of the year, it seems like international fans believe the awards show has lost the spark it had in the past. In particular, ahead of the event, a big K-Pop account shared the start time for fans…

The comments were truly unexpected, with most fans not even knowing that the event was happening.

Many pointed out that one of the reasons was because of how “boring” they were. In particular, one fan pointed out that with changes in formats and “fan wars,” there are fewer interactions between idols compared to the past generations.

Even on Korean forums, many noticed the shocking tweets that came from global fans, linking the tweets they had seen that showcase the MAMAs impact on international fans in 2023.

While the MAMAs are still watched by millions of fans worldwide, it seems like the hype for the event has died down for many reasons. The reactions of Korean netizens seemed to mirror international fans, with many not feeling the lineups are strong enough or with the same impact as in the past.

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