SM Entertainment’s Social Media Manager Deserves A Raise After The “SMTOWN Wonderland 2021” Halloween Party
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As a K-Pop fan, you know that SM Entertainment‘s annual Halloween party SMTOWN Wonderland is essentially our version of the Met Gala, as many of our favorite idols attend dressed in elaborate costumes unlike any other.
All of this year’s costumes taking their rightful place on the HALL-OW-FAME
Thanks for joining our tour through the SM Halloween House! Hope you had fun exploring and enjoyed your visit.
#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN pic.twitter.com/7UFD6aviBT
— SMTOWN (@SMTOWNGLOBAL) October 31, 2021
This year was no exception as all those in attendance absolutely slayed with their fits. It’s no surprise, of course.
#GISELLE has rolled up to the party as ‘Harley Quinn’!
— SMTOWN (@SMTOWNGLOBAL) October 31, 2021
Still, there was one unexpected individual who stole the show, and the amazing thing is we couldn’t even see them! It’s none other than SM Entertainment’s social media manager!
They had a nearly impossible task of keeping everyone in attendance and fans who wish they could have been entertained.
#윈터 #aespa #SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN pic.twitter.com/t3v7obXPlZ
— SMTOWN (@SMTOWNGLOBAL) October 31, 2021
Throughout the entire evening, they kept followers on all social media platforms updated. From Twitter to Instagram to TikTok—you name it!
— SMTOWN (@SMTOWNGLOBAL) October 31, 2021
On Twitter, with each idol’s arrival, they shared multiple photos that perfectly highlighted their original costume. For anyone still wondering as to who they were, they identified both the idol and their character!
BOO!
#온유 #샤이니 #SHINee#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN pic.twitter.com/wdYv4kZgLG
— SMTOWN (@SMTOWNGLOBAL) October 31, 2021
Instagram, however, was where the social media manager’s talents truly shined! They regularly updated the Instagram Stories, like Twitter, with each one’s arrival.
Your browser does not support video.aespa’s Karina | @smtown/Instagram
Your browser does not support video.DJ Raiden | @smtown/Instagram
Their additions, such as GIFs and captions, were what really captivated followers, leaving everyone wanting more.
Your browser does not support video.Super Junior’s Shindong | @smtown/Instagram
Red light, green light
— @smtown/Instagram
Your browser does not support video.NCT’s Chenle | @smtown/Instagram
The nun is so scary
— @smtown/Instagram
The humor and heart behind each post were just right. It was thoroughly entertaining.
Your browser does not support video.SHINee’s Onew | @smtown/Instagram
Your browser does not support video.NCT’s Kun | @smtown/Instagram
All of the pop culture references were awesome. They 100% understood their assignment.
Your browser does not support video.NCT’s Sungchan | @smtown/Instagram
The fact that they understood that this is not just a polar bear… It’s one of the iconic Coca-Cola polar bears!
Your browser does not support video.NCT’s Johnny | @smtown/Instagram
They even know all of the fandoms’ inside jokes!
Your browser does not support video.From left: NCT’s Mark, Jaehyun, and Yuta | @smtown/Instagram
They referenced both Spider-Mark and Yuta being an IRL anime character.
Your browser does not support video.From left: NCT’s Mark, Jaehyun, and Yuta | @smtown/Instagram
Can we talk about the clever references to the NCT and aespa songs here? Iconic!
Your browser does not support video.Jaehyun | @smtown/Instagram
Your browser does not support video.aespa’s Giselle (left) and Ningning (right) | @smtown/Instagram
The Instagram Stories was also frequently updated. The social media manager would post something, sparking our curiosity only to come back a little later with a follow-up.
Your browser does not support video.NCT’s Shotaro | @smtown/Instagram
Your browser does not support video.Shotaro (left) and Sungchan (right) | @smtown/Instagram
“I’m so curious, yeah!”
Your browser does not support video.NCT’s Jeno | @smtown/Instagram
Your browser does not support video.NCT’s Jaemin | @smtown/Instagram
Your browser does not support video.| @smtown/Instagram
The consistency is just *chef’s kiss!*
Your browser does not support video.NCT’s Xiaojun | @smtown/Instagram
You’ll never catch this social media manager sleeping on the job. That’s for sure!
Your browser does not support video.NCT’s Jisung | @smtown/Instagram
Your browser does not support video.| @smtown/Instagram
While each post was honestly immaculate, their Twilight ones for NCT’s Jungwoo and Taeyong as Bella and Edward were simply flawless.
Your browser does not support video.NCT’s Jungwoo | @smtown/Instagram
Your browser does not support video.NCT’s Taeyong | @smtown/Instagram
From using Christina Perri‘s “A Thousand Years” as sound to using some of the most iconic quotes as captions, it’s all too good.
Your browser does not support video.| @smtown/Instagram
Several of the posts were interactive, too, using features such as polls. No one was left out of this party!
Your browser does not support video.| @smtown/Instagram
Your browser does not support video.| @smtown/Instagram
They even offered us a treat… Cupcake anyone?
Your browser does not support video.| @smtown/Instagram
Your browser does not support video.| @smtown/Instagram
This poll is too cute!
Your browser does not support video.NCT’s Ten | @smtown/Instagram
They also gave an inside look at the party. Whoever was in charge of the social media that night made sure to give lots of videos and photos of the party’s atmosphere that helped to make us feel like we were right there too!
Your browser does not support video.| @smtown/Instagram
Your browser does not support video.| @smtown/Instagram
Candy? Don’t mind if we do…
Your browser does not support video.| @smtown/Instagram
It didn’t end there either. The effort in producing several creative TikToks at the party with the idols is 100% applaudable.
@smtown_official대.략.난.감. 할로윈 파티에 아무도 없다니!
#YERI #예리 #RedVelvet @redvelvet_smtown #레드벨벳#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN
The fact that they talked SHINee‘s Onew and Super Junior‘s Siwon into filming. The editing of them together as the Penguin and Batman is perfection.
@smtown_official배트맨이 그리울땐…
#ONEW #온유 #샤이니 #SHINee @shinee_official #SIWON #SUPERJUNIOR @superjunior#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN
Not only that, but having a series of “Choose Your Character” videos is also so genius.
@smtown_officialChoose your character! Ver. 1
#JISUNG#지성#TAEIL#태일#YERI#예리 #JAEMIN #재민#JENO #제노#NCT#RedVelvet#레드벨벳#SM_Halloween_House#SMTOWN_WONDERLAND_2021 #SMTOWN
@smtown_officialChoose your character! Ver. 2
@smtown_officialChoose your character! Ver. 3
@smtown_officialChoose your character! Ver. 4
@smtown_officialChoose your character! Ver. 5
The usage of their own artist’s songs/sounds for many of the videos was also a brilliant move on their part. Not only does it fit the concepts’ so well, but it’s great marketing!
@smtown_officialBella you’re my favorite~
#JUNGWOO #정우 #TAEYONG #태용 #NCT @official_nct #NCT127#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN
@smtown_official
#KARINA #카리나 #aespa @aespa_official #SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN
@smtown_official금주먹 문선생
#TAEIL #태일 #NCT @official_nct #NCT127#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN
They’re always on the trends too! The Squid Game references are everything.
@smtown_official#SquidGame#SHINDONG#신동 #슈퍼주니어 #SUPERJUNIOR #WINTER #윈터 #aespa #SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN
Oh my gosh! Didn’t you know Harley Quinn is a savage?
@smtown_officialHarley Quinn is a certified Savage
#GISELLE #지젤 #aespa @aespa_official #SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN
We have no choice but to stan the company’s social media manager! They deserve a raise for sure.
Check out the costumes worn at SMTOWN Wonderland 2021 below:
Here Are All The Costumes From The “SMTOWN Wonderland 2021” Halloween Party
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