Korean Fans Grow Furious Over Big Hit Entertainment’s “2021 New Year’s Eve Live” Offline Concert Details

Big Hit Entertainment recently announced the agency’s upcoming, first-ever online and offline concert — the 2021 New Year’s Eve Live…

| @BigHitEnt/Twitter

… to feature artists from all its subsidiary labels, like Pledis Entertainment, Source Music, and BE:LIFT Lab.

ENHYPEN | @enhypen/Twitter

Then, on November 12, the agency tweeted details about the offline concert — including the venue, seating, and ticket prices.

<2021 NEW YEAR'S EVE LIVE presented by Weverse>#이현 #방탄소년단 #투모로우바이투게더 와 함께하는
카운트다운 콘서트 #2021NYEL #WEVE_CONNECTED

최종 라인업 및 공연 상세 안내 (+ENG/JPN/CHN)
https://t.co/nPV1VbC2u0 pic.twitter.com/9LkmCQf5yo

— BigHit Entertainment (@BigHitEnt) November 12, 2020

<2021 NEW YEAR’S EVE LIVE presented by Weverse>
Countdown Concert with #LeeHyun #BTS #TXT
#2021NYEL #WEVE_CONNECTED Final Line-Up And Details

— Bit Hit Entertainment

According to Weverse, the offline concert will take place at the KINTEX Exhibition Center 1 in Goyang City of Korea…

KINTEX Exhibition Center 1 | News1

… and the ticket prices start from ₩154,000 KRW ($138 USD) and ranges up to ₩275,000 KRW ($246 USD), depending on the “package” selected.

| @BigHitEnt/Twitter

Unfortunately, when the details became revealed, Korean fans grew irritated by “the agency’s greed for money“…

… and called out Big Hit Entertainment for “ripping [them] off“.

• “I gotta say, this is the first time I’ve grown tired of supporting a group because of the agency. I want to keep stanning, but man — I’m exhausted.”
• “Get real. A joint concert for $200? That’s f*cking expensive. PLUS they’re going to try sell DVDs of the show? Big Hit Entertainment is greedy for money.”
• “You know, it almost feels like the agency knows that ‘those who will come will come‘ and so they don’t know where to draw the line. They keep pushing and pushing until everyone feels cheated and ripped off… How will this end?”
• “This is evil… Fans are thirsty for anything and everything offline. It’s as if the agency is taking advantage of these desperate spirits for money.”
• “I’ve never seen fans this angry before… Wow.”

Many also pointed out that “the ticket prices are too high especially to be assigned random seats.”

A stage view during an event being held at KINTEX Exhibition Center 1. | theqoo

KINTEX Exhibition Center 1 is not suitable for concerts because it is AN EXHIBITION CENTER and not a concert venue to begin with. Plus, the stage view is horrible from most seats… but to sell these seats at random assignment for $150? They think we’re dumb, huh?

— Fan

Big Hit Entertainment has not responded to the criticism — as angry tweets continue flood the official announcement.