Hanteo Has Released Its Top 50 K-Pop Artists For The First Half Of 2021
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The data is clear: The K-Pop industry is rapidly growing, with physical album sales in the music genre higher than ever despite the digital age.
Hanteo has just released its semi-annual summary for the first half of 2021, and along with listing the 50 artists who represented the first half of the year, it also provided some interesting data on K-Pop as a whole!
Even though the global physical album sales industry decreased by 4.7% in 2021 in favor of digital methods of listening to music, such as streaming, the K-Pop industry saw an incredible 34.25% growth in physical album sales in the first half of 2021 compared to the first half of 2020! Or to be exact, 14,454,862 copies sold in the first half of 2020, while 19,405,514 sold in the first half of 2021.
Along with this, there has been an increase in the initial chodong (first week of sales after release) sales since last year, both in South Korea as well as internationally. This is an important factor in a K-Pop artist’s success, because not only is it an indicator of the artist’s core fandom, it also is directly related to how well they perform on Hanteo’s (and other) charts.
Between the first half of 2020 and 2021, these chodong sales have increased 16.23% overall, with 73% of all total album sales being made within this first week period. And while just three artists (BTS, SEVENTEEN, and Baekhyun) sold over 500k album units in their initial chodong sales for the first half of 2020, five of them (SEVENTEEN, NCT Dream, EXO, Baekhyun, and TXT) accomplished this so far in 2021!
Finally, the most dramatic increase in K-Pop’s influence can be seen in global physical album sales. Compared to the first half of 2020, there has been a whopping 50.02% increase in global physical album sales in the first half of 2021! While this was likely influenced by the lack of promotions due to the ongoing pandemic that began in 2020, it’s still a massive increase.
Along with this data, Hanteo has also released its 50 K-Pop artists that best represent the first half of 2021. The data impacting these choices includes accumulated sales data, initial chodong sales amount data, chart ranking data, music video data, social media channel data, and many others. Here are those top 50 artists!
50. Golden Child
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49. DAY6
48. Dreamcatcher
47. B.I
46. Yesung
45. aespa
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44. PENTAGON
43. Kang Seungyoon
42. Brave Girls
41. CRAVITY
40. MAMAMOO
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39. AB6IX
38. ONF
37. Taemin
36. WEi
35. Jackson Wang
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34. HyunA
33. Taeyeon
32. Wendy
31. Joy
30. Lim Youngwoong
29. U-Know
28. BamBam
27. ONEUS
26. NU’EST
25. Stray Kids
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24. OH MY GIRL
23. NCT 127
22. (G)I-DLE
21. TREASURE
20. WayV
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19. MONSTA X
18. Super Junior
17. Kang Daniel
16. SHINee
15. ITZY
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14. ASTRO
13. ATEEZ
12. NCT
11. ENHYPEN
10. TWICE
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9. BLACKPINK
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8. TXT
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7. Rosé
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6. IU
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5. SEVENTEEN
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4. EXO
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3. Baekhyun
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2. BTS
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1. NCT Dream
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