IVE Shares “HEYA” Challenge Preview, But The Choreography Fails To Impress

We’re only a few days away from the release of IVE‘s new album, IVE SWITCH, which is set to come out on April 29. The group has been teasing the album along with its title track, “HEYA”, building excitement among fans for this highly anticipated release.

IVE
THE 2nd EP
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‘해야 (HEYA)’ TEASER 다시 보기https://t.co/5CO8oBByHf

ALBUM RELEASE
2024.04.29 MON 6PM (KST)

PRE-SAVE AT: https://t.co/N3knNAVRA0 #IVE #아이브#2ndEP #IVE_SWITCH#해야 #HEYA #Accendio #아센디오#해야_해야_해야_아이브볼때야 pic.twitter.com/hf9gRt0Mim

— IVE OFFICIAL (@IVEstarship) April 26, 2024

This is their first comeback of 2024, coming about a half-year after their last album, I’ve Mine, came out in October last year. And the teasers so far have been gorgeous, which is to be expected from a girl group as beautiful and talented, and with such elegant concepts, as IVE!

IVE
THE 2nd EP
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CONCEPT PHOTO
‘JANGWONYOUNG’

ALBUM RELEASE
2024.04.29 MON 6PM (KST)#IVE #아이브#2ndEP #IVE_SWITCH pic.twitter.com/u5GqXZQ78h

— IVE OFFICIAL (@IVEstarship) April 14, 2024

IVE
THE 2nd EP
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CONCEPT PHOTO
‘ANYUJIN’

ALBUM RELEASE
2024.04.29 MON 6PM (KST)#IVE #아이브#2ndEP #IVE_SWITCH pic.twitter.com/oBHBqLZWLJ

— IVE OFFICIAL (@IVEstarship) April 14, 2024

Yesterday, the members released a teaser video for the challenge that will accompany “HEYA”, showcasing what appears to be the point choreography of the dance. However, while fans are overall enjoying the song preview as well as the beautiful outfits, the choreography has been met with criticism.

In particular, it seems that the “circle” part of the dance is being questioned by some, while others just find the choreography a bit lackluster and boring. You can see it for yourself below.

@ive.official

해야 해야 해야 이제부터 아이브 볼 때야 #해야챌린지 #HEYAchallenge #해야 #HEYA #IVE #아이브 #アイヴ #REI #레이 #JANGWONYOUNG #장원영 #LEESEO #이서

♬ 해야 (HEYA) Cut Ver. – IVE

Here’s what some Korean netizens are saying about the dance, sharing similar sentiments that a lot of others seem to have as well.

• “The concept is crazy, but the choreography is disappointing.”
• “No, the challenge choreography can’t be better?? It’s just one-dimensional. The song is good!!”
• “Who’s the choreographer?”
• “I think the song will be good, but the choreography is a bit boring.”
• “Choreographer…”
• “Hey, first of all, the singing is f*cking good, I don’t know about the dancing.”
• “The song is good, but what is the choreography? ㅠㅠ Please change it.”
• “It’s a shame because of the choreography…”
• “The song is good, but the choreography isn’t so good.”

IVE
THE 2nd EP
< ???????????? ???????????????????????? >

CONCEPT PHOTO
‘IVE’

ALBUM RELEASE
2024.04.29 MON 6PM (KST)#IVE #아이브#2ndEP #IVE_SWITCH pic.twitter.com/bKxzH1UYVs

— IVE OFFICIAL (@IVEstarship) April 19, 2024

What do you think of IVE’s “HEYA” challenge?