“Black Propaganda” — Min Hee Jin Claims That HYBE Is “Trying To Destroy Her” Using Media Play

On April 26, 2024, ADOR CEO Min Hee Jin recently gave an interview as a follow-up to her press conference the day before. In the interview, she delves deeper into why she believes HYBE is hosting a media play war against her.

Min Hee Jin claims that HYBE is trying to set up a ”black propaganda“ against her, to convince the public that she is simply out for money.

• Reporter: So you‘re saying this is black propaganda?
• Min Hee Jin: Yeah, so what’s so “black propaganda” about this is that they tried to make me into someone who‘s just greedy for money. “That’s why she wanted to usurp power. But she‘s also someone who’s egoistic.“ The public already has some biases against me. If I just say something with confidence, then they will say that I‘m weirdly super self-conscious. That I’m egositical, I have too much confidence in myself, but that‘s honestly just how I’m used to speaking. They really just churned out all the types of [accusations] that antis who don‘t like me will eat up.
• Reporter: In the media?
• Min Hee Jin: Yes. Then the next thing they do is make me into someone who has character issues. Then, someone who’s personality is problematic. Then, they try to create a frame that I‘m picking at bones, going with these angles. It’s so cruel how they‘re churning these out one by one.

Min Hee Jin continues to claim that HYBE wants to destroy her by releasing all these conflicts to the public. She claimed that they were the ones who started the war, by taking her internal complaint public.

• Reporter: Why did they release it to the public? Why do you think so?
• Min Hee Jin: They want to destroy me. It’s weird to put it this way, but I feel like they want to make the public feel like they cannot trust anything I say.
• Reporter: Why do they want to destroy you…
• Min Hee Jin: I wouldn‘t know. They could simply not like me as a person, or they could have various reasons. I don’t know for sure, but anyway, we‘ve both done enough for each other, and while they’ve done so much to me, I‘ve just hit back this one time. It’s so childish, so let‘s stop.

Min Hee Jin finisheds by beseeching HYBE to stop the media play, and to settle things without having to put her and the company at the mercy of the public.