RIIZE’s New “Visualizer” For Their Track “Impossible” Sparks Major Backlash From Netizens
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RIIZE‘s latest comeback promotion has received major backlash from netizens.
After the release of the video for their song “Impossible,” RIIZE are continuing to get fans excited for their album that is due to be released later in the year.
RIIZE 라이즈 'Impossible' MVhttps://t.co/tlBhaW6AV6#RIIZE #라이즈#RISEandREALIZE#Impossible #RIIZE_Impossible#RIIZING pic.twitter.com/EgE2sKJ7yh
— RIIZE (@RIIZE_official) April 18, 2024
On April 24 (KST), RIIZE’s X account shared a picture of the group’s “visualizer” for the song.
The video itself seemed creative and showcased what fans might expect from the album.
[Video could not be displayed]
[Video could not be displayed]
[Video could not be displayed]
Until netizens realized it was AI-generated. AI-generated art (which many argue cannot be considered ‘art’ at all) has come under fire for using human artists’ pictures as training material without permission, as well as for its ability to take away jobs from real artists. As such, many are unwilling to support businesses that use artificial intelligence in their creative process.
Yet, while most artists are alleged to have used AI, SM Entertainment confirmed it with their tweet that explained, “RIIZE 라이즈 ‘Impossible‘ AI-Generated Visualizer.” While they acknowledged it, it didn’t help the situation.
RIIZE 라이즈 'Impossible' AI Generated Visualizerhttps://t.co/NqAO637yT4 #RIIZE #라이즈 #RISEandREALIZE#Impossible #RIIZE_Impossible#RIIZING pic.twitter.com/IJl2Nxx9hn
— RIIZE (@RIIZE_official) April 23, 2024
When the tweet was shared, netizens shared their anger at the use of AI. Some expressed the fact that SM Entertainment was doing the bare minimum using AI rather than having someone make a creative visualizer, and others shared that it was just another thing SM was doing wrong, with many referencing the lack of communication about Seunghan.
ai generated…… that company got 2 creatives and a stapler left https://t.co/l2f4MiU4Dg
—
#PinkyDay (@thyoniyy) April 23, 2024
sm doing the most terrible decisions for the 2843002205002th day in a row ITS OVERRRR pic.twitter.com/zlsGtOBRiW https://t.co/e7UlJq01dm
— :3 (@bratzyang) April 23, 2024
— ☉ㅅ☉
˚ (@meowbape) April 23, 2024
this being like one of the easiest things that can be done in photoshop but they went with generating it instead https://t.co/0Z8guswGW4 pic.twitter.com/YQWhs3zPu1
— val ♡̶ (@WJSEKAl) April 23, 2024
doing everything but bringing seunghan back https://t.co/A4uxvjktxE
— ⊹₊⋆ (@joliyuki) April 23, 2024
SM saw HYBE infighting and decided they still wanted to come out as the worst company https://t.co/ZZV8NXlfne pic.twitter.com/0R4by61Rmv
— Wic (@dangosoob) April 23, 2024
While AI can be amazing technology, it can also be used negatively, and K-Pop fans have voiced their anger at companies taking the “easy” way out by using it for concepts and comebacks.
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