Netizens Slam LE SSERAFIM For Their “Ridiculous” Pop-Up Merch Prices

LE SSERAFIM and their label HYBE have come under fire for the high prices of merchandise at their new pop-up shop in Melbourne, Australia. Fans and netizens alike have expressed their dismay and shock at the cost of items, which some are calling exorbitant and unreasonable.

LE SSERAFIM modelling their pop-up merchandise. | Source Music

The pop-up shop, which opened its doors to Australian fans, features a variety of merchandise, from clothing to accessories. However, the price tags have stolen the spotlight, and not in a good way.

For instance, a basic T-shirt is priced at 169 AUD (about 115 USD), and a jacket is going for a whopping 795 AUD (approximately 540 USD). Even smaller items like stickers are being sold for 39 AUD (around 27 USD), prices that many consider to be too high for pop-up shop merchandise.

| @lsrfzuha/X (formerly known as Twitter) | @lsrfzuha/X (formerly known as Twitter)

The discontent among fans grew as images of the merchandise catalog began circulating online. Social media platforms quickly filled with comments criticizing the pricing strategy, questioning the affordability for the average fan. The sentiment was clear—many felt that these prices placed the merchandise out of reach for many devoted followers who wanted to support their favorite group.

the more i look at this the crazier it gets like $119 for a LIGHTSTICK??? $39 FOR A STICKER????? https://t.co/5s3NwGpg27

— vivi the creator :3 (@ILUVVlVl) April 21, 2024

Other items, like a zip-up hoodie and a cropped windbreaker, are priced at 219 AUD (about 149 USD) and 279 AUD (roughly 190 USD), respectively. Even basic accessories like caps and bra tops are not spared, with prices set at 149 AUD (around 101 USD) and 139 AUD (approximately 95 USD).

| @lsrfzuha/X (formerly known as Twitter)

Fans have pointed out that while they understand merchandise can be pricey, the cost of LE SSERAFIM’s pop-up items seems unusually high compared to other artists’ merchandising practices.

hybe could shit in a box and sell it for 159 dollars with a logo on it and you people would buy it https://t.co/jGbseJYFQ9

— cece (@lippiefm) April 20, 2024

i love being a nugu stan so much bc why is a small hair clip the same price as secret numbers concert ticket https://t.co/3WaFac5i5Q

— mo ◡̈ (@senumgirlz) April 21, 2024

hybe why the actual fuck does a pop up shop merch jacket have to be $800. this is sick. https://t.co/AMxdaclAui pic.twitter.com/gXXhob752F

— jaida #ATEEZatCOACHELLA (@zzangmon) April 20, 2024

As the backlash continues, it remains to be seen how the group’s management will respond to the criticism. For now, the high prices have certainly sparked a heated debate among the LE SSERAFIM fanbase and beyond.