LE SSERAFIM’s “Coachella” Controversy Has An Unforeseen Effect On Their Social Media Accounts

On April 13, LE SSERAFIM made their Coachella debut, performing on the festival’s second night.

Since then, the group has received massive criticism regarding their performance and live vocal skills. The criticism only seemed to increase and widen its target range as time passed, as netizens had less than favorable reactions to Sakura’s statement on the performance.

LE SSERAFIM’s Sakura Addresses “Coachella 2024” Controversy In Heartfelt Post

While the majority seem to have less than positive things to say, the group’s social media accounts reveal another story about their Coachella appearance.

The group’s most known social media accounts outside of their personal ones are the official LE SSERAFIM X, TikTok, and Instagram accounts.

On Saturday, Sunday, and Monday, the days before and after the performance, these accounts saw a significant increase in followers. For example, the group’s Instagram account rose by 32 thousand, gaining nearly 20,000 after the performance alone.

The group’s X saw an increase as well, increasing by a four-digit amount on Sunday and Monday rather than the usual two or three digits.

The greatest growth can be seen on LE SSERAFIM’s TikTok account, which hit 9.9 million followers around April 12. Amid the hype of their performance, their account hit 10 million and is currently at 10.034 million, a growth of at least 34,000.

.@le_sserafim's official TikTok account has surpassed 9.9M (+100k) followers.#LE_SSERAFIM #르세라핌 pic.twitter.com/AU1yhKCm0N

— le sserafim news | ★ (@lssfm_news) April 12, 2024

These stats show growth for the group directly related to their Coachella performance, meaning that despite the criticism, their performance earned them many new fans!