BLACKPINK’s Jisoo Hints At Future Plans For Her Label BLISSOO

BLACKPINK member Jisoo has made some significant moves for her label BLISSOO, which point to possible expansions of her and the company’s brand portfolio.

According to the Korean Intellectual Property Information Service (KIPRIS) website, Jisoo filed multiple trademark applications for BLISSOO across thirteen different categories. The move indicates the idol’s possible aspirations to venture into different industries with her brand, covering a wide range from fashion to cosmetics to entertainment.

The applications were filed on February 22, 2024, under Jisoo’s real name, Kim Ji Soo. The different categories include the following:

• Class 3: Cosmetics
• Class 9: Photography, film, media – technical
• Class 14: Jewelry, watches, precious metals
• Class 16: Printing, packaging, stationery
• Class 18: Leather, bags, luggage
• Class 25: Clothing, footwear, hats
• Class 26: Accessories (ribbons, decorative tapes, etc.)
• Class 28: Entertainment, gaming devices, sporting goods
• Class 35: Advertising, business management, and office management
• Class 38: Telecommunications
• Class 41: Education, training, entertainment, sports, and cultural activities
• Class 43: Restaurants, Catering
• Class 44: Medical, veterinary, agricultural, fishery, forestry

While these trademark applications definitely point at the company’s intention to dabble into different industries, it is likely that all these plans are at a pre-mature level and will be unraveled slowly as Jisoo finds her footing as a solo artist and entrepreneur.