NCT DREAM’S New Merchandise Gets Received Incredibly Poorly

Earlier today, SM Entertainment shared the official merchandise for NCT DREAM‘s DREAM()SCAPE album, which was also released today along with the music video for the title track “Smoothie”.

With the music video’s dark and intense aesthetic, many fans expected a similar type of merchandise to go along with it. However, what SM Entertainment has released was surprising to many NCTzens.

[ DREAM()SCAPE ZONE ]
ALBUM & OFFICIAL MD SALES NOTICE

SALES DAY
ALBUM : 2024.03.28 (목) ~ 소진 시
MD POP-UP STORE : 2024.03.28 (목) ~ 소진 시
MD ONLINE SALES : 2024.04.03(수) 15:00 ~ 2024.04.07(일) 23:59 [KST]

‘DREAM()SCAPE ZONE’ 관련 다양한 소식을… pic.twitter.com/BKybKpItc3

— NCT DREAM (@NCTsmtown_DREAM) March 25, 2024

The pieces are much more on the cute and simplistic side, and feature an image picket, mouse pad, grip tok, t-shirt set, keyring, and stickers that use the group’s signature “kkyu” pose.

Despite fondness for the “kyu” character, reactions to the merch were underwhelming and, at times, outraged.

저희가우스우세요? pic.twitter.com/8pIqEc9vUv

— ㄹㅈㄷ푸치 (@Gaebokkii) March 25, 2024

Caption: Are they laughing at us?

어라? pic.twitter.com/0BaPsroMzp

— 익숙함에진심을속이지말자하 (@1inAM_ILL) March 25, 2024

sm making money off of kyu https://t.co/Gvy6XDjoEf pic.twitter.com/MMoAd1jyvC

— e (@kjnljn23) March 25, 2024

not them capitalizing on kkyu https://t.co/ml56j4zRGr

— mark(g)f (@sopaf4) March 25, 2024

Many feel that SM Entertainment is putting little effort into the creation of their merch these days, and that this is just the latest example. Some are even calling for a boycott on the merch to hopefully encourage the label to create better pieces in the future.

How do you feel about the new NCT DREAM merchandise?