Han So Hee Continues To Face Fallout From Ryu Jun Yeol Scandal

Han So Hee is reportedly continuing to lose endorsements.

On March 20, Lotte’s soju brand Chum Churum announced that they would not be continuing their partnership with Han So Hee. The actress’s endorsement with the brand is said to have ended at the beginning of March, right before her scandal made news.

The soju brand’s dismissal comes just days following news that NHK Bank would also be ceasing its partnership with the actress. More notably, this is the first time in 8 years that the soju brand switched models after just 1 year.

Soju Brand Chum Churum Changes Model From BLACKPINK’s Jennie To Han So Hee — Here’s A Look At Their Models Through The Ages

In Korea, soju brand endorsements are considered one of the most lucrative  partnerships and is widely reserved for only the biggest stars in Korea. The news puts into perspective how much this scandal has affected the star.

Meanwhile, netizens have recently rallied around Han So Hee after it was revealed that she had nothing to do with Hyeri and Ryu Jun Yeol‘s split. You can read about it in the link below.

Netizens Rally Around Han So Hee After New Revelations In Dispatch’s Latest Exposé