Netizens Praise An Aspect Of LE SSERAFIM’s Promotions That Is Unique To The Group

These days, most K-Pop artists only actively promote the title track from new albums on music shows, and sometimes even the promotional period is surprisingly short. Because of this, it’s usually only people who are big fans of a certain artist that end up listening to other tracks on an album, which can lead to some really great B-side tracks being heavily underrated and no getting the recognition they deserve.

That’s why one aspect of LE SSERAFIM‘s promotion strategy is getting a lot of praise right now. It seems that for each of their comebacks since ANTIFRAGILE, the members end up promoting not only the title track, but also spend at least a week promoting one of the B-sides of the album as well.

For example, after the group put on performances for “ANTIFRAGILE”…

They also performed and released a music video for the B-side track “Impurities”.

And when their promotions for “UNFORGIVEN” were finished…

They went on to promote “Eve, Psyche & the Bluebeard’s Wife”, which in some ways became a bigger hit than the title track itself.

And most recently, their performances of their latest title track “EASY”…

Were followed by promotions for the B-side “Smart”, which has been getting a lot of positive reactions.

Because of this type of promotion strategy, it seems like more of the general public are listening to more of LE SSERAFIM’s music than just their title tracks, and it has led to B-sides ranking higher on music charts and getting more streams than most other groups. For example, here’s how “Eve, Psyche & the Bluebeard’s Wife” performed on Korean music charts, reaching as high as #3 on the daily chart…

And it even ended up winning a music show award, which is rare for B-sides!

“Smart” has also been doing well, being their first non-title track to make it onto the Global Spotify chart…

And it’s also ranking high on Korean music charts.

Here’s how netizens are reacting to this promotional strategy.

The people in charge of LE SSERAFIM’s promotions definitely seem to know what they’re doing!