Brave Entertainment Reveals New Girl Group, 13 Years After Brave Girls’ Debut

Brave Entertainment has officially introduced a new girl group, Candy Shop, marking its first girl group launch since the debut of Brave Girls (now known as BB Girls) 13 years ago. The announcement has generated significant buzz in the K-Pop community, with fans eagerly anticipating what the new group has to offer.

The four-member rookie girl group made a striking entrance into the music scene with the release of their full group performance video titled “Candy Shop – Dance Performance #1.”

Released on the official YouTube channel and social media platforms of Candy Shop, the video showcases the group’s dynamic energy and performance skills. Dressed in casual tracksuits, the members exude a trendy and comfortable charm, aligning themselves with the expectations of being the “5th generation aspirants” in the industry.

The group’s name, Candy Shop, is a creative blend of “CAtch N Draw Youth,” symbolizing the ambition to capture and depict the essence of youth, and “Shop,” representing a space that connects the members with their listeners. With an aim to become MZ icons, Candy Shop aspires to present music that resonates with their generation, showcasing diverse charms reminiscent of the various flavors of candy.

???????????????????? ????????????թ
???????????????????? ???????????????????????????????????????????? #????https://t.co/VtAuPpuORH#CandyShop #캔디샵#Welcome_to_CandyShop pic.twitter.com/OqR5JXWOHm

— Candy Shop (@BRAVE_CandyShop) February 12, 2024

Prior to their debut, Candy Shop engaged fans with a sneak peek into their world through their official social media, releasing a logo motion graphic that hinted at the eclectic and vibrant concepts they plan to explore. Their promotional strategy has successfully piqued the interest of fans, setting the stage for a highly anticipated debut.

View this post on Instagram

A post shared by Candy Shop (@brave_candyshop)

Brave Entertainment’s decision to launch Candy Shop comes approximately 13 years after the successful debut of Brave Girls, a group that has enjoyed a resurgence in popularity in recent years.

With Candy Shop aiming for a debut in the first half of this year, Brave Entertainment is poised to introduce fresh talents and new music to the K-pop scene. The company has promised to gradually unveil more about the members and their upcoming projects, ensuring that the momentum around Candy Shop’s debut continues to build.

With their youthful energy, diverse charms, and ambitious goals, Candy Shop is set to captivate fans and carve out their own unique space in the highly competitive music industry.