Red Velvet’s Seulgi Joins New Content Agency And Launches Personal YouTube Channel

Red Velvet‘s Seulgi has surprised fans by revealing her first personal YouTube channel ahead of her birthday!

The official Red Velvet X (formerly known as Twitter) account posted a simple link to the channel earlier today, catching fans off guard. The channel is called “Hi Seulgi,” similar to the username of her popular Instagram account.

Hi Seulgihttps://t.co/5nagJHQGFI#RedVelvet #레드벨벳#SEULGI #슬기#Hi_Seulgi #하이슬기 pic.twitter.com/DpJfzDTVfU

— Red Velvet (@RVsmtown) February 6, 2024

Seulgi is one of the idols most famous for her aesthetics, and while her Instagram feed already proves that, she will have an even bigger opportunity to share that with her fans through more vlogs on her personal YouTube channel.

View this post on Instagram

A post shared by 슬기 Seulgi (@hi_sseulgi)

In the description, Seulgi promises to treat the channel like her very own diary and asks fans to fill the chapters in together while she shares vlogs related to fashion, beauty and lifestyle.

Interestingly, the channel is not managed by SM Entertainment, an unexpected twist welcomed by ReVeluvs. Fans discovered that the content expert company Studio Episode will run the channel and manage the content for her. Studio Episode produces and manages several popular YouTube channels. Some of them include channels of known stars like Aiki, Jenny Park, Han Hyejin, Seo Inguk, and more.

Studio Episode of the Episode Group are content experts who also produce and manage YouTube channels of other artists like Aiki, Jenny Park, Han Hyejin, Seo Inguk, and more.

So excited for #SEULGI!#슬기 @RVsmtown https://t.co/yigf3uwoJ9 pic.twitter.com/f9MvAMvSGP

— KSG Updates (@KSGUpdates) February 6, 2024

From information found on their site, Studio Episode studies their artists’ branding, does the filming, planning, and editing, manages content schedules, finds potential collaborations that are mutually beneficial to the artist, and more.

Seulgi's YT channel banner??? New drawings of Lulu and Lala pic.twitter.com/QoJKvziBf9

— Seulgi's valentine (@dinniebur) February 6, 2024

Fans are excited about this new content agency, as they have consistently been let down by SM Entertainment’s “RED Production” center and their management of Red Velvet content — including the time it takes for them to shoot, edit, and upload the girls’ vlogs. RED Production manages only TVXQ! and Red Velvet, which has only further added to the fans’ confusion on why it takes them so long to produce content.

Looking again how frequently the artists they handle upload https://t.co/VYPjIU9MgP pic.twitter.com/HQp4HOOv15

— Seulgi's valentine (@dinniebur) February 6, 2024

Good seeing how center 3 takes half a year to release content inconsistently with 3 employees on the clock https://t.co/w4VKj2UPmt

— y (@veIvetspice) February 6, 2024

Either way, fans are excited to see a new side of Seulgi through her personal channel and can’t wait to watch what adventures she will share with them in the future. You can watch the intro to Seulgi’s YouTube channel here: