BLACKPINK’s Jennie Reportedly Starts Her Own Label

BLACKPINK‘s Jennie has given fans multiple surprises for Christmas, including reportedly starting her own label.

Jennie | @jennierubyjan/Instagram

Curious fans happened to come across a website for the label ODDATELIER, which “aims to create new things that attract attention in a different way from what is usual or expected.” They were excited to see it was “a label founded by artist Jennie in November 2023.”

The ODDATELIER website. | @firejennie/Twitter

Proving that Jennie was the driving force behind the label, she was featured on the label’s artist page.

ODDATELIER’s artist page. | @firejennie/Twitter

Fans didn’t stop digging for more information on the new label, finding its private Instagram and Twitter (also known as X) accounts.

The label’s alleged Instagram page. The label’s alleged Twitter account.

Although the label’s website and social media accounts are currently private, it looks like Jennie is almost ready to officially announce the news in 2024.