BLACKPINK’s Jennie Reportedly Starts Her Own Label

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BLACKPINK‘s Jennie has given fans multiple surprises for Christmas, including reportedly starting her own label.

blackpink jennie @jennierubyjane 1Jennie | @jennierubyjan/Instagram

Curious fans happened to come across a website for the label ODDATELIER, which “aims to create new things that attract attention in a different way from what is usual or expected.” They were excited to see it was “a label founded by artist Jennie in November 2023.

blackpink jennie oddatelier label @firejennie 2The ODDATELIER website. | @firejennie/Twitter

Proving that Jennie was the driving force behind the label, she was featured on the label’s artist page.

blackpink jennie oddatelier label @firejennie 1ODDATELIER’s artist page. | @firejennie/Twitter

Fans didn’t stop digging for more information on the new label, finding its private Instagram and Twitter (also known as X) accounts.

blackpink jennie oddatelier label instagramThe label’s alleged Instagram page. blackpink jennie oddatelier label twitterThe label’s alleged Twitter account.

Although the label’s website and social media accounts are currently private, it looks like Jennie is almost ready to officially announce the news in 2024.

blackpink jennie 1

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