SM Entertainment Under Fire For “Unfair” Treatment Of NCT DREAM’s Jaemin

NCT DREAM recently held a fan signing in Qingdao to meet Chinese fans who were excited to see them. Unfortunately, the event turned sour for some fans due to an incident involving SM Entertainment‘s staff.

Fans noticed that Jaemin received “unfair” treatment compared to the other members.

During the event, fans noticed that Jeno and Jisung, the members beside Jaemin, were wearing headbands and accessories that were gifted by fans.

Your browser does not support video.

Your browser does not support video.

That stood out to fans because it was a stark comparison to Jaemin, who wasn’t filmed wearing anything gifted by fans. Instead, NCTzens captured moments where the idol was pouting and had nothing to do. Fans who attended the event shared the reason why.

Your browser does not support video.

Despite fans bringing gifts for all seven members, it was revealed that the staff had taken the gifts specifically for Jaemin and wouldn’t let him accept them. One of Jaemin’s most popular fansites even shared their experience of bringing Jaemin multiple headbands but was sad when staff immediately took them away from him.

apparently at today’s fansign staff didn’t allow jaemin to wear the headbands and accessories fans brought for him. Seems like he wasn’t even allowed to receive them directly since the staff immediately took them away. Care to explain? @SMTOWNGLOBAL #JAEMIN #재민 pic.twitter.com/u7EF52xXlk

— hourIy jaemin (@hourlyjaeminn) November 4, 2023

The staff’s treatment of Jaemin further angered fans when seeing him keep his smile to interact with NCTzens.

Fans didn’t let the incident go under the radar. They voiced their anger at SM Entertainment by trending the hashtags #JaeminDeservesBetter and #SM_BeFairToJaemin to call attention to it.

เรื่องตลกร้ายคือสต๊าฟ yzy เตรียมกระจกไว้ให้น้องทุกคนที่โต๊ะ แต่น้องแจมินทำได้แค่มองเพื่อนใช้เพราะสต๊าฟ sm ไม่อนุญาตให้น้องใส่ของจากแฟนคลับ ;-;

RESPECT JAEMIN AS ARTIST.@SMTOWNGLOBAL #JaeminDeservesBetter #SM_BeFairToJAEMIN pic.twitter.com/wXdBhiTVvt

— キラリคุนนู๋น้องลูกเน้กจัง (@g_eneglaer) November 4, 2023

Fans also took matters into their own hands by editing headbands onto images of Jaemin from the fan signing.

#JAEMIN #재민 pic.twitter.com/Hd4liaFIMZ

— hourIy jaemin (@hourlyjaeminn) November 4, 2023