A Fourth-Generation Girl Group’s Albums Go Viral For All The Wrong Reasons — Netizens Hit Back At The K-Pop Company Responsible

For months, one of the longest stories in K-Pop has been the struggles of the girl group FIFTY FIFTY in the battle to terminate their contract with their company ATTRAKT.

At the end of August,  a judge ruled to deny FIFTY FIFTY’s request to suspend its contract with ATTRAKT. The ruling came after months of public allegations and shocking revelations regarding FIFTY FIFTY and The Givers‘ Ahn Sung Il, who discovered the viral track “Cupid.”

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Yet, while it was reported that the group was appealing to the court, the group has sadly gone viral again for their albums, but for all the wrong reasons.

Recently, a netizen shared a video showing the contents of the new FIFTY FIFTY album that is being sold. The OP shared that most of the pages were blank or with minimal design, showing that the only photos of the members were edited to an orange color.

The OP of the video shared the album and emphasized that it was not done to criticize the members at all, but the companies who are exploiting the group during a lawsuit.

a thread on how the new fifty fifty album is so bad it’s actually pathetic.

disclaimer: I’m not hating on the girls, who had NOTHING to do with this album. my critique is directed toward attr*kt and w*rner, who continue to exploit the girls in the middle of a lawsuit. pic.twitter.com/vjQkkCn0rH

— cam is arem’s style (@trashb0rb) September 23, 2023

After the video was shared, netizens couldn’t help but react, hitting out at ATTRAKT and showcasing their support for the FIFTY FIFTY members.

And ppl will still find a way to say this is the girls fault some how. Btw I'm still banned from /r/kpop for telling ppl not to support attrakt. https://t.co/4BpXIMb10b

— DizZzy (@DizZzyS) September 23, 2023

YALL PLEASE NOTE THAT THERE IS 7 VERSIONS OF THIS ABSOLUTELY WRECK OF AN ALBUM (3 base versions and 4 store specific exclusives) https://t.co/3Z6h4rQS2y pic.twitter.com/RrGnDQNGBa

— madi ♡ fifi (@jungarans) September 23, 2023

how the fuck do you plan something for months and it turns out like this https://t.co/3Z6h4rQS2y pic.twitter.com/kKhS9IAexw

— madi ♡ fifi (@jungarans) September 23, 2023

If this on its own isn’t proof that that company is trash how embarrassing https://t.co/YYyS4gFDJv

— b r i (@justcallmebrii_) September 23, 2023

When the videos were shared on TikTok…

@hunniesio

What’s k!ll!ng me is the blank pages it’s like they didn’t want us to buy the album either #freefiftyfifty #fiftyfifty #fiftyfiftycupid #fiftyfiftykpop #kpop #kpoptiktok #viral #kpopfyp #viral #foryou #fyp

♬ Feather – Sped Up – Sabrina Carpenter

Netizens also had similar thoughts, criticizing the company and also sharing how awful the design was for fans, and showcasing the extreme capitalism that K-Pop suffers from.