P-Nation Called Out For Hwasa’s “360-Degree” Transformation

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Netizens called out P-Nation for allegedly using deceptive marketing practices to promote Hwasa‘s upcoming album.

Snapinsta.app_371250462_1553531321846097_3419289390340594050_n_1080Hwasa | @_mariahwasa/Instagram

On September 1, a post titled “Hwasa’s Style Has Changed So Much Since Joining P-Nation” went viral.

In the post, a netizen writes how PSY is going around teasing Hwasa’s debut with the company.

Hwasa’s comeback is just around the corner, and her label’s CEO, Psy, is leaking spoilers to everyone.

— Netizen

The netizen then also posted several photos of Hwasa’s new album concept.

I think he (Psy) is more excited than Hwasa, who is returning as a solo artist after two years. These are recently released photos of her. I’m leaving this here for you guys to take a look.

— Netizen

imgHwasa | @_mariahwasa/Instagram img-2 @_mariahwasa/Instagram

Netizens reacted to the post with confusion. Many stated that they didn’t notice any dramatic change, while others went as far as alleging the post was uploaded by a P-Nation employee as part of a marketing campaign.

Screenshot 2023-09-01 at 7.39.16 PM

  • “Huh??? Wasn’t she always like this?”
  • “You’re working so hard (original poster). Hang in there, the work day’s almost over!”
  • “This viral marketing sucks ㅠ.”
  • “Wow, she made a 360-degree change…”
  • “Just be honest and title this ‘The First Album Hwasa Is Releasing Since Changing Labels.'”
  • “Ah, LOL. I thought I was the only one who thought she looked the same, but I guess I’m not, LOL.”
  • “What are you saying changed? Go clock out (original poster).”
  • “What change?”
  • “Oh, I guess she looks the same because she made a 360-degree change.”
  • “Ah, the comments here are so funny, LOL.”

What are your thoughts?

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