P-Nation Called Out For Hwasa’s “360-Degree” Transformation

Netizens called out P-Nation for allegedly using deceptive marketing practices to promote Hwasa‘s upcoming album.

On September 1, a post titled “Hwasa’s Style Has Changed So Much Since Joining P-Nation” went viral.

In the post, a netizen writes how PSY is going around teasing Hwasa’s debut with the company.

Hwasa’s comeback is just around the corner, and her label’s CEO, Psy, is leaking spoilers to everyone.

— Netizen

View this post on Instagram

A post shared by PSY (@42psy42)

The netizen then also posted several photos of Hwasa’s new album concept.

I think he (Psy) is more excited than Hwasa, who is returning as a solo artist after two years. These are recently released photos of her. I’m leaving this here for you guys to take a look.

— Netizen

Netizens reacted to the post with confusion. Many stated that they didn’t notice any dramatic change, while others went as far as alleging the post was uploaded by a P-Nation employee as part of a marketing campaign.

• “Huh??? Wasn’t she always like this?”
• “You’re working so hard (original poster). Hang in there, the work day’s almost over!”
• “This viral marketing sucks ㅠ.”
• “Wow, she made a 360-degree change…”
• “Just be honest and title this ‘The First Album Hwasa Is Releasing Since Changing Labels.'”
• “Ah, LOL. I thought I was the only one who thought she looked the same, but I guess I’m not, LOL.”
• “What are you saying changed? Go clock out (original poster).”
• “What change?”
• “Oh, I guess she looks the same because she made a 360-degree change.”
• “Ah, the comments here are so funny, LOL.”

What are your thoughts?