FIFTY FIFTY Fans Urge Boycott Against Purchasing Group’s Album

Fans of rookie K-Pop girl group FIFTY FIFTY warn against purchasing the group’s album.

Recently, the official social media accounts for FIFTY FIFTY announced that pre-orders were available for The Beginning mini album, which would be out on September 22.

The Beginning Mini Album featuring Cupid is now available for pre order at retailers and online????

Click here to pre order now! Out September 22nd!
https://t.co/GVRszCRdoq#FIFTYFIFTY #피프티피프티#TheBeginning_Cupid#Cupid #큐피드 pic.twitter.com/BDULFFEDIm

— FIFTY FIFTY Official (@we_fiftyfifty) August 11, 2023

FIFTY FIFTY fans were shocked and disturbed by the post. Many asked about the members themselves and hashtagged #FreeFiftyFifty.

The girl group, known for their hit “Cupid,” are currently in a legal conflict with their label, ATTRAKT. In June, all four filed a lawsuit against their agency to suspend their contracts. Their legal representatives shared why they filed the lawsuit. Previously, ATTRAKT accused an outside label, later revealed to be Warner Music Korea, of trying to poach the FIFTY FIFTY members.

This is law firm Barun Law, representing Sio, Saena, Aran, and Keen (hereafter referred to as the members) from FIFTY FIFTY.

The four members filed for the temporary suspension of their exclusive contracts with the Seoul Central District Court through their legal representatives on June 19. The trial is currently in process. This is due to ATTRAKT violating their contract’s terms and breaking any trust between the two parties.

The members have yet to make a response as the trial was underway. We have sent the company a letter asking for the mistakes to be corrected and pointed out the various issues. Still, ATTRAKT revealed its position to the media with continuous articles without trying to explain the actual demands.

Despite their young age, the four members have tried to think and act independently. After fully consulting with their parents, they came to raise the issue with our help. ATTRAKT has not been listening to the members’ opinions, instead saying how ‘external forces are attempting to poach the members, and they have not been able to clarify the accusations of their side violating the contract. The members were also very frustrated and disappointed that Aran’s surgery was disclosed without consulting all involved parties.

The members questioned the various situations where ATTRAKT did not faithfully fulfill their contract obligations, such as the lack of transparency in financial documents and unilaterally trying to have the group promoted despite the members having health issues. We would also like to clarify that this [lawsuit] was a decision made by the four members themselves, with no outside intervention.

The members know how important of a time this is for them and how many people around them are worrying about them. When they first started to practice, they wanted to be artists who could be a good influence on others. The four members wanted to avoid arguing with or hiding wrong things. They made this decision independently, without any lies, to ensure they could move forward on the correct path.

We would like to ask that there is no more defamation of the FIFTY FIFTY members by ATTRAKT.

The four members want to be in front of their fans immediately. They promise they will continue to be more sincere as artists and independent.

We sincerely ask that you refrain from speculative articles so there are no more victims due to unconfirmed claims.

Thank you.

— Barun Law

Knowing FIFTY FIFTY and ATTRAKT’s lawsuit has not been resolved yet, fans are warning everyone to boycott and not buy the albums. They fear the members will receive no money from the sales.

NO ONE BUY THESE ALBUMS. you’ll just be giving attrakt money, not fifty fifty themselves. let’s boycott the fuck outta this. also it looks like shit and reuses pcs lmfao. attrakt is literally NOTHING without fifty fifty https://t.co/Rje1Bz6ME5

— cam is arem’s style (@trashb0rb) August 11, 2023

Everybody say thank you @/dizzzys on tiktok for using their platform to spread awareness of this case to his large audience. And DO NOT BUY THE ALBUM #freefiftyfifty #FIFTYFIFTY pic.twitter.com/dMewcld5u6

— rainedae ❀༉˚ (@itinyhunnie) August 14, 2023

Fans have also likened the situation to another K-Pop girl group, LOONA. Their fandom also urged a boycott during the legal battle between LOONA‘s members and label BlockBerry Creative.

Y’all starting to act like BBC over there pic.twitter.com/XrlWwjBx1L

— None of My Biases are Safe (@n00bywarrior) August 11, 2023

You can catch up on the conflict between FIFTY FIFTY vs ATTRAKT below.

FIFTY FIFTY Vs ATTRAKT: The Full Story Behind The “Cupid” Conflict