Korean Netizens Shocked By BTS Jungkook’s Calvin Klein Fall ’23 Campaign
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Korean pop sensation Jungkook has once again teamed up with the iconic fashion brand Calvin Klein — and the results are nothing short of stunning. In the latest Fall 2023 campaign, Jungkook showed a side of himself that left fans and netizens in shock.
| Calvin Klein ARMYs know Jungkook as BTS’s golden maknae — a young star with impeccable singing, dancing, and rapping skills. Yet, every time he embarks on a solo project, he manages to leave fans astounded.
| Calvin Klein This Calvin Klein campaign is no exception. Fans were not prepared for the magnetic aura and the depth of his charisma unveiled in the campaign.
| Calvin Klein Jungkook appears in Calvin Klein’s newest venture, which centers around themes of confidence, playfulness, and unapologetic sexiness.
| Calvin Klein The brief 30-second video clip, captured by renowned fashion photographers Inez & Vinoodh, is set against the pulsating backdrop of Gary Numan‘s 1980 Hot 100 top 10 hit “Cars.”
find pleasure in the music. feel every second.
Jung Kook in the new campaign by @inezandvinoodh. pic.twitter.com/1wIO5iUFhe
— calvinklein (@CalvinKlein) August 14, 2023
Set in a desolate parking-garage ramp, the video showcases the 25-year-old artist sporting a dark denim ensemble complete with a jacket and jeans, complemented by an eye-catching sleek black tie that accentuates his bare chest.
quick change accelerated.
Jung Kook in the new collection. pic.twitter.com/UzKYT0JDfZ— calvinklein (@CalvinKlein) August 14, 2023
The campaign is intermittently interspersed with clips of Jungkook smiling into the camera, his signature lip ring evident.
| Calvin Klein This collaboration is not the pair’s first rodeo. Earlier in March, Jungkook’s role as global brand ambassador for Calvin Klein became evident when he rocked a steamy denim look, setting social media platforms ablaze.
Jungkook’s first campaign with Calvin Klein. | Calvin Klein The campaign video and pictures did not take long to circulate, particularly on the popular Korean community site, TheQoo. Within a short span, the post garnered over 40,000 views and hundreds of comments — a testament to Jungkook’s immense popularity and the campaign’s instant hit status.
| Calvin Klein Netizens were quick to express their admiration and shock at how well the BTS star could pull off a “genderless look.” Pictures where Jungkook was sporting sexy crop tops and medium-length messy hair, received endless praise — leaving fans and non-fans in awe.
| Calvin Klein - “Wow, this is crazy! It’s so good, Jungkook!”
- “Wow, he can totally pull off the genderless look!”
- “Wow, this concept is perfect for him.”
- “Wow, guys really have to have a sharp face shape to pull off the genderless look.”
- “Wow, how did he hide this charisma? He’s like a professional model. The long version video is so cool too!”
- “The video is crazy!”
- “The male crop top era is coming!”
- “Wow, this is a genderless concept. He pulls it off so well.”
| TheQoo Such reactions signify a transformative period in fashion where gender norms are continuously being challenged. Jungkook, through this campaign, not only reasserts his position as a global fashion icon but also propels the conversation about fluidity in fashion further.
| Calvin Klein His ability to effortlessly encapsulate the “genderless” look speaks to his versatility as an artist and his evolution as a fashion icon.
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