Detective ARMYs Get Down To Business Guessing The Meaning Behind BTS’s New Album Title

As soon as Big Hit Entertainment dropped the release date and pre-order details on BTS‘s upcoming new album BE…

| @bts_bighit/Twitter

… ARMYs revved up their detective superpowers and began speculating what the album title could mean.

| @bighitent/Twitter

Well-trained by BTS’s previous track record of connecting everything and keeping all details meaningful, ARMYs have drafted up some of the most convincing explanations.

Check them out:

1. The long “Journey To Self” finally coming to a happy ending

LOVE Yourself
FACE Yourself
SPEAK Yourself
BE Yourself

[@BTS_twt] #BTS_BE

— ᴮᴱRosan (@xCeleste___) September 27, 2020

With BTS’s previous works leading up to this album, BE might be that end game. After the long adventure of finding the “Self”, ARMYs are convinced this album will show them how to BE themselves they can love, face, and speak.

2. The hidden numbers pointing at “OT7” no matter what

Thinking about this name and design..

B = 2nd letter of the alphabet
E = 5th letter of the alphabet
B + E = 7

Also:
B = 13
E = 6
6/13 #BEisComing pic.twitter.com/NHVFtL6Xpa

— K-Charts & Translations⁷ (@charts_k) September 27, 2020

Or is it that BTS is working with numbers in the album title? ARMYs with keen eyes in the world of design believe the numbers 1, 3, and 6 visible in BE signify OT7 and BTS’s debut date.

3. The letters making this the most BTS-esque album ever indeed

ARE WE KIDDING #BE STANDS FOR 방탄 THEY’RE THE FIRST LETTERS OF EACH SYLLABLE (B, ㅌ)

— ᴮᴱ (@boymeetshope) September 27, 2020

In the album announcement, Big Hit Entertainment praised the album to be “the most BTS-esque” one yet. Could the “E” in BE actually be a ㅌ (ti-geut) in Korean — the consonant syllable for “T” in Bangtan? Is the title is BTS being BTS?! 

4. The titles pointing at BTS’s & ARMYs’ promise to one another

앨범 이름 BE
콘서트 제목 ON:E

BE ON:E
하나가 되다@BTS_twt pic.twitter.com/jREJa1UPT4

— ????????⁷ ᴴᴼᵀ¹⁰⁰#¹ (@OllieV_bts) September 27, 2020

Another popular speculation is that the titles for the album and the concert are actually a connected phrase — to read “BE ON:E“. Some ARMYs even believe that the earlier 2020 album MAP OF THE SOUL : 7 also could play into this equation — to make “7 BE ON:E“, signifying BTS’s promise to ARMYs and themselves to stay true and one.

5. The initials B & E simply flexing straight up

B.E stand for 'B-TS are E-XTRAORDINARY' #BEisComing @BTS_twt

— ᴮᴱBTS History₇ | On-going GAs (@BTS_History613) September 27, 2020

Okay, okay. But has it briefly crossed ARMY minds that maybe this time nothing is connected and BTS decided to flex hard? Cheeky ARMYs remain convinced 200% that BE straight up stands for “B-TS are E-XTRAORDINARY” and to be honest… It wouldn’t be wrong at all, right?