“100 Selfies A Day”: The Crazy Effort That Goes Into Social Media For PURPLE KISS’s Swan

The life of a K-Pop idol is nothing short of spectacular, but behind the glitz and glamour, there’s an unprecedented level of dedication and hard work. Swan from the talented girl group PURPLE KISS is the perfect testament to this. In a recent interview with EDaily, she revealed her unique way of connecting with fans: by taking a whopping 100 selfies a day to share on various fan platforms.

“Hardworking Idol” Swan is known for her unwavering commitment to giving fans a closer look into her life. From dazzling on stage to interacting with fans on social media, she leaves no stone unturned in her pursuit of connecting with her global audience.

I listen to the fans’ voices through fan platforms such as Weverse and Bubble. If there are behind-the-scenes stories that I can tell the fans, I try to remember them as well.

— PURPLE KISS’s Swan

Her daily ritual includes taking around 100 photos in various styles and angles. This includes upper body shots, full body shots, and even photos taken by others, encapsulating a range of different aspects of her idol life. It’s not just about quantity for Swan, though. She carefully selects the best versions and the “B-cut” shots, ensuring only top-quality content reaches her dedicated fans.

During promotions, I take tons of selfies.

— PURPLE KISS’s Swan

Swan’s revelation underscores the reality of today’s K-Pop industry, where idols are expected to maintain a continuous presence and engage with their fans on a personal level. This has been further amplified by the rise of social media platforms, making it easier for idols to reach their fans worldwide while also increasing the pressure to provide constant updates.

It goes beyond just perfecting the art of taking a selfie, as they have to portray an image that is both relatable and aspirational for fans. It’s a task that requires a great deal of effort and patience, reflecting Swan’s dedication to her craft and her love for her fans.

PURPLE KISS, after debuting under RBW Entertainment, quickly garnered attention for their potent vocal skills and captivating performances. Their fans, known as Plory, are an integral part of their journey — Swan’s efforts in nurturing this relationship have certainly played a part in their success.

“100 selfies a day” might sound like a daunting task to many, but for Swan, it’s just another day in her idol life. She finds joy in sharing her experiences with fans and making them feel involved in her journey. And it’s this level of commitment from idols like Swan that truly makes the K-Pop industry a global phenomenon.