“Born-To-Be Superstar” Lee Hyori’s Influence On The K-Entertainment Industry

It is an undeniable fact that Lee Hyori is truly the “superstar of stars.” She can create news and cause a stir in the industry just by her appearance. Most recently, she posted, “I want to do advertisements again. For inquiries, please contact Antenna Music.”

This one phrase made the advertising world go wild. It is no exaggeration to say that this week the advertising industry has been pumped up by Lee Hyori. It’s been 11 years since she expressed her intention to resume appearing in commercials, and since the advertising industry knows the power she holds better than anyone else, they have been busy trying to recruit her.

Lee Hyori – Stylish… (2003) pic.twitter.com/yXR7tqlG21

— A (@fofequis) July 18, 2023

The influence of “born-to-be” superstar Lee Hyori cannot be explained in a simple way. In her heyday of the early 2000s, she decorated the front page of newspapers 891 times and was listed in the Guinness Book of Records. She was also regarded as the first celebrity to receive a tribute ad.

The reason she has been loved for so long is because she is always honest and confident in the way she presents herself. She knows how to make her own voice based on the values and beliefs she pursues. She took the lead in protecting animals, listened to minorities, and shared her life as a vegetarian. Lee, who realized that true beauty come from the inside, spread her influence throughout society.

Although not as active as she was in her heyday, her influence is still alive. Now that she has started activities again, her influence is gaining traction, and has also captured the hearts of the MZ generation with her honest and confident charm. Also, the fact that she does not use her influence only for her benefit is another reason everyone loves her. No wonder she is the known as the “superstar of celebrities!”