Cartier Staff Reveals The Immense Determination They Had To Get BTS’s V As A Brand Ambassador — And The Impact Is Already Being Seen

Everything that BTS‘s V touches to gold, and with his Midas touch, it’s not surprising that designer brands are all fighting to work with the idol.

CELINE has already felt the impact of V after the idol became a brand ambassador and attended several huge events worldwide.

After showcasing his influence with CELINE, it seems like another brand is ready to feel the impact of V.

On July 19 (KST), netizens couldn’t hide their excitement when it was announced that BTS’s V was the newest ambassador for Cartier‘s Panthere.

V even posted a fan edit after the announcement with his own reaction.

According to Arnaud Carrez, who is the Vice President and Chief Marketing Officer of Cartier, it almost seemed impossible to choose anyone except V because of the need to embody the “magnetism” and “aura” of Panthere. He added that V had the look, character, style, and elegance that was unique to him.

One member of staff even teased that something big was going to happen soon…

Well, it seems like all the staff couldn’t hide their excitement after the announcement, and it was even revealed just how much Cartier wanted to work with the idol as posts were shared on Instagram.

While one Cartier’s PR team member couldn’t hide their excitement with a post saying, “FINALLY!”…

Another person who works for the company showcased just how in-demand V is as they explained the hard work and graft that went into getting the idol onboard with Cartier. In particular, along with also writing “Finally,” the post explained how much Cartier wanted V and the work that happened.

Most wouldn’t know how hard the PR marketers had to work to make this (happen).

— Cartier PR staff

Yet, although it must’ve taken a long time and a lot of effort to get V on board due to different reasons, the impact has already been seen. In the photos shared by the brand and V, the idol was wearing a beautiful necklace with the iconic Panthere pendant style.

Despite it costing over a whopping $26,000 USD, it was sold out within minutes of V being announced as the ambassador.

Cartier Panther Necklace 18k Yellow Gold $26,700 USD sold out in minutes on the luxury brand website after it was announced by media #KimTaehyung the artist known as #V #BTSV became their brand ambassador was shown wearing it. Only a handful left in white gold at this time pic.twitter.com/19N4URXxCd

— Taehyung Website (@TaehyungWebsite) July 19, 2023

Of course, only those who could access the site would know it was sold out, as the announcement about V also led to the Cartier website crashing.

Taehyung crashed Cartier site too pic.twitter.com/5qRaSKuPjx

— TAE GUIDE (@taeguide) July 19, 2023

It will definitely be exciting to see what upcoming projects V has with the brand. In particular, after the amazing styling of the announcement photos, it seems like V will be the perfect fit for such a classy and sophisticated brand.

You can read more about the announcement below.

“He’s Not Wearing Anything On The Inside…” — BTS’s V Gets Fans Sweating With New Pictures For Cartier