Is Source Music “Sabotaging” LE SSERAFIM Sakura’s Career? Fans Believe So And Demand Better

Netizens are speaking out on behalf of LE SSERAFIM‘s Sakura after watching her latest “FIM-LOG,” in which the LE SSERAFIM member’s candid comment about receiving an invitation to a Louis Vuitton event led fans to a surprising revelation.

LE SSERAFIM’s Sakura | @39saku_chan/Instagram

Sakura has spent almost half of her life as an entertainer after she became one of the J-Pop group HKT48‘s first-generation members at just 13.

After becoming a member of the popular group IZ*ONE, and now a member of leading fourth-generation group LE SSERAFIM, Sakura established a strong and dedicated global fanbase.

As such, it’s understandable that Sakura, as well as her fellow trendsetting group members, are sought after by companies and brands for deals.

Sakura is frequently photographed wearing the luxury fashion brand Louis Vuitton and has modeled for the brand on numerous occasions. LE SSERAFIM even attended Louis Vuitton’s 2023 Pre-Fall Fashion Show together in Seoul.

After the group’s appearance at the event, Lefty, an influencer marketing platform, named Sakura the “most visible influencer,” generating an estimated $849,000 USD in EMV (earned media value, a metric used to determine the value of a social media post).

(From left:) LE SSERAFIM’s Eunchae, Chaewon, Kazuha, Yunjin, Sakura at Louis Vuitton’s “2023 Pre-Fall Fashion Show”

While filming the recently released “FIM-LOG,” Sakura received her invitation to Louis Vuitton’s 2023 Pre-Fall Fashion Show.

As she excitedly showed the invitation to the camera, Sakura revealed that she had received invitations like that in the past but was never able to attend the events due to schedule conflicts. The caption noted that Sakura was invited but was unable to attend Louis Vuitton’s Paris event.

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Instead of attending Louis Vuitton’s Paris Fashion Week Fall-Winter 2023 Women’s Collection show on March 6, 2023, Sakura was scheduled to film for LENIVERSE, LE SSERAFIM’s web variety show.

As a luxury fashion show held in one of the world’s fashion capitals is an experience that can lead to additional opportunities, global coverage, and recognition, FEARNOTs expressed their anger that Source Music would turn down the beneficial opportunity for Sakura instead of adjusting the LENIVERSE filming schedule or filming with four members instead.

so le sserafim had to film for leniverse that's why they declined louis vuitton's invitation for sakura…

was the leniverse filming much more important than a global fashion show event in paris that they couldn't have adjusted the filming to a different day???

— joe (@elsserafim) July 16, 2023

While Sakura has officially modeled for Louis Vuitton on multiple occasions, there has been no official announcement naming her a brand ambassador, contributing to fans’ frustration that Source Music declined the opportunity for Sakura.

Many fans feel that Sakura is being mismanaged, with some expressing that they feel the talented star is being sabotaged.

Sakura is the only fimmies member without any Solo BA, Please stop block sakura solo brand deal if she got a brand deal this also will help to give huge exposure on fimmies, i hope you will give her solo BA deal since deserve it#SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt pic.twitter.com/W4TldnaOhW

— : Flame rises (@lesserafimstan5) July 16, 2023

I am pretty sure any company would be given enough time to consider the invitation from such a big event and rearrange the schedule for their artist
So.. they're sabotaging her purposely

사쿠라에게 합당한 대우를 해 주세요 #SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt

— 143³⁹ (@yuki39chan) July 16, 2023

when are you going to treat your artists right? chaewon and sakura are the most popular members but you’re not doing anything for them. just how many invitations and deals have you declined for them? TREAT THEM BETTER!#ChaewonDeservesBetter#SOURCEMUSIC_OPENUP @SOURCEMUSIC

— ♡ ia (@2kimchwn) July 16, 2023

With many concerns in mind, including fears that declining opportunities for Sakura will lead to fewer offers from brands, netizens are calling for more opportunities and individual schedules for Sakura. They’re calling for better treatment for the global star.

u guys need to realise its not about the fashion show itself, but rejecting opportunities for while she gets none in kr/jp. before she went to korea she had so many jobs in jp and i’m sure there’s a huge demand for her

사쿠라에게 합당한 대우를 해 주세요 #SOURCEMUSIC_OPENUP

— sakura loops (@sakuraIoops) July 16, 2023

Sakura deserves better treatment and promotions in the future, please promote SAKURA and accept the opportunities because it's important, SAKURA IS AMAZING

사쿠라에게 합당한 대우를 해 주세요 #SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt

— le sserafim pics (@sserapics) July 16, 2023

our main purpose is to make sure that the company aware on how serious this matter. we also want sakura to receive better treatment than before

사쿠라에게 합당한 대우를 해 주세요#SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt

— icha³⁹ (@kkurasier) July 16, 2023

Even with the bare minimum Sakura still as popular and gaining more fan BUT we will not accept this kind of treatment. Sabotage, declining and refuse the deal was build for her

사쿠라에게 합당한 대우를 해 주세요#SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt

— Prunus ︎ | (@Mifaressel39) July 16, 2023