MAXIM Model Contest Exposes Korea’s “Sexiest” Models For Being The Biggest Catfishes

MAXIM is a magazine brand known for featuring beautiful women on its pages. While the brand began in the United Kingdom, it has expanded to over 20 other countries.

Lindsay Lohan on the cover of MAXIM. | MAXIM

Often famous women will grace its cover, but each year Maxim will hold a cover girl competition allowing non-celebrities to be in the spotlight. The Korean version of the magazine does the same, and in recent years introduced a competition specifically for plus-sized women, also referred to as natural size.

Model Ssun Biki won the first contest and was featured on the cover of the August 2021 edition.

MAXIM recently held the 2023 contest and introduced twenty-eight contestants online before having the in-person competition, which was shared online.

A few of the contestants stood out to viewers but for the wrong reason — looking significantly different from their online images.

First, contestant Lee Hyeyeon, also known as Hyekong, is a bikini model popular on the streaming platform Flex TV and Instagram, with over 170 thousand followers.

Lee Hyeyeon, also known as Hyekong | @vhyeniv/Instagram | @vhyeniv/Instagram | @vhyeniv/Instagram

Viewers were surprised by the model during the show because her previously posted images did not match the person walking the stage before them.

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Another contestant that surprised viewers was the content creator known as Lim Bunny, who also shared many photos online.

Lim Bunny

While she did appear different in official images shared by MAXIM before the contest…

| MAXIM

…she was unrecognizable while walking the stage during the show.

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Images of the two were shared online, with many expressing disbelief over the amount of editing found in their Instagram photos.

이런년들따매 내가 인스타피드에셀카를 안올림
스토리에만 올림 보고까먹으라고 https://t.co/9Bmmt3LZbU

— 후루추 (@bettersweetblue) July 14, 2023

씨발 이건 재창조자나 https://t.co/8qmLPR0BB5

— 김씨 (@gimssi87272021) July 14, 2023

인스타 미녀의 현실 2 pic.twitter.com/tPFL4FZAjj

— 길티아카이브 (@guiltyarchive) July 13, 2023

이정도면 포토샵으로 취업가능 수준아님?? 와우 포토샵 개잘하는데 https://t.co/vb3MZrN2fs

— 박명수리남 (@FlaMinGo_8705) July 14, 2023

같은사람맞음? https://t.co/zi7hO8o8aU

— 대통령전립선찾기달인 (@uauaua117) July 14, 2023

• B*tches like these are EXACTLY why I don’t share selfies on my IG feed. I only post them as stories, so people will see and forget.
• What the f*ck? This is basically re-creation.
• The reality of IG hotties, part 2.
• TBH, she could probably get an editing job with photoshopping skills this good. Like, wow… This is some mastery.
• Are we sure they’re the same person?

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