NewJeans Showcase Their Unreal Popularity With An Unexpected Cameo At YG Entertainment

NewJeans are undoubtedly one of the biggest girl groups in K-Pop, and they have gained attention after making an unexpected cameo in the YG Entertainment building.

The members of NewJeans | @NewJeans_ADOR/Twitter

Since debuting, it seems like the whole K-Pop world is talking about NewJeans. Their songs have become global hits, and it seems like both other idols and netizens can’t get enough of their catchy songs and viral dances.

Your browser does not support video.NewJeans’ “Attention” music video | HYBE LABELS/YouTube Your browser does not support video.NewJeans’ “OMG” performance video | HYBE LABELS/YouTube

In particular, the members have gained attention for their last two releases, “ETA” and “Super Shy.” Although they have just been released, the songs are set to be summer anthems.

Your browser does not support video.NewJeans’ “ETA” music video | HYBE LABELS/YouTube Your browser does not support video.NewJeans’ “Super Spy” music video | HYBE LABELS/YouTubee

It seems like the group is so popular that they’ve gained attention for an unexpected cameo at the YG Entertainment building.

Among the staff at YG, one of the most known is @hhuit, a member of BLACKPINK Jennie‘s management team and is known as the brand manager.

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A post shared by 재민 (@hhuit)

He has always supported Jennie in the best way and is active on social media.

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A post shared by 재민 (@hhuit)

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A post shared by 재민 (@hhuit)

On July 6 (KST), he gained attention after posting a video of another YG employee watching the NewJeans performance video for “ETA.”

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It comes from the group’s recent performance, where they debuted the song for the first time.

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When the video was shared, netizens loved how NewJeans’ influence and popularity were so big. Of course, it’s not expected that K-Pop company employees only listen to artists from their own agency, but many still loved how openly the YG employee was enjoying NewJeans.

someone caught watching the ETA performance in YG building. tokkis everywhere KSKSKSKSKSK pic.twitter.com/IeVR17tL0S

— tin #MAOMAO'S NEW JEANS‍ (@tina2nHR) July 6, 2023

Jennie’s manager’s Instagram story. I wonder if it’s YG’s office? An employee who is watching NewJeans fanmeeting, and there’s a spy. It’s very funny. LOL.

— Japanese OP

ジェニのマネージャーさんのインスタストーリー

YGの事務所かな？NewJeansのペンミみてる社員さんいてスパイがいるだって面白すぎる笑 pic.twitter.com/es2u4g5UeT

— (@NJx005) July 6, 2023

Yet, it’s not the first time netizens have LOL’d at an unexpected cameo from NewJeans at the YG Entertainment building. It isn’t uncommon for the idols at the company to make vlogs and include the staff.

When a member of WINNER was walking around the building and chatting with staff working there, netizens couldn’t hide their shock when they saw a paper bag with the NewJeans logo on it.

NewJeans’ fame and popularity are continuing to grow, and the video shows that, particularly in Korea, everyone is obsessed with the group and their music.