Red Velvet Fans Send Loud & “Bright” Requests On Trucks To SM Entertainment

Red Velvet’s fans, fondly known as Reveluvs, have launched an eye-catching protest against their favorite group’s management, SM Entertainment. Joining the long line of SM fandoms, Reveluvs have sent LED trucks to SM Entertainment’s premises with messages asking for better treatment of the immensely popular quintet.

The trucks, boldly lit with messages, were seen on July 5. They represented a united front of global Reveluvs, demonstrating the international appeal and adoration Red Velvet has garnered since the group’s debut. The fan-led protest comes in the wake of several grievances, including perceived neglect in content creation, disregard for the band’s popularity abroad, and lack of appropriate planning for overseas activities.

rv is the only sm group
1)without us lable
2)without live concert album
3)no concert dvds
4)we got dance practice later on till 2021 we just had 3dance practice
5)we still don't have upgraded lightstick
6)no japan fanclub
7)our 1 and only offical dance realy was in 2018
fuck SM https://t.co/rnDszsSDBw pic.twitter.com/FxZ6sAZiNe

— kdrama_quotes_offical (@KdramaQ_offical) June 27, 2023

One of the trucks bore a distinct critique on the quantity and quality of content provided for Red Velvet.

SM! RV fans’ requests! You continue to reveal so slowly. 8 videos for RV Days in a year? Are you filming a documentary? Only serious about goods, how about content? Do you want data server support?

— Message written by Reveluvs on Truck #1

The message was a clear plea for more interaction, more videos, and more content for fans who cannot get enough of Red Velvet’s charismatic performances and endearing personalities. The tone suggested a level of dissatisfaction with SM Entertainment’s handling of the band’s creative output, with a particular emphasis on the need for more than mere merchandise.

The second truck highlighted the disparity between Red Velvet’s immense popularity abroad and the level of international activities planned by SM Entertainment.

SM! RV fans’ requests! Chinese fans renew their total purchases every time they make a comeback, but they don’t get any merit? Realize RV’s popularity abroad! Plan actively for overseas activities! Expanding the size of the tour. Increase overseas promotion.

— Message written by Reveluvs on Truck #2

This message strongly suggests that international Reveluvs feel overlooked, despite their substantial support for each comeback and their eagerness for Red Velvet’s presence in their home countries.

This is not the first instance of fans protesting against SM Entertainment. Earlier in June, fans of Girls’ Generation‘s Taeyeon sent protest trucks, followed by fans of NCT members Ten and Jisung.

This increasing trend of fan protests may be seen as a testament to the passion and dedication of K-Pop fandoms, who continually strive to ensure their idols receive the respect, treatment, and opportunities they deserve. The ball is now in SM Entertainment’s court to acknowledge and address these grievances. It’s clear that Reveluvs are hoping for change and are not afraid to make their voices heard.