“Canceled” FIFTY FIFTY Reportedly Loses Out On “Barbie” Music Video And Several Endorsements Amid Backlash

FIFTY FIFTY is already feeling the fallout from their dispute with their label ATTRAKT.

On July 4, Ilgan Sports reported that FIFTY FIFTY’s music video for an original soundtrack in the upcoming Barbie movie was canceled. Many fans had awaited the group’s music video for “Barbie Dreams” as it would have been a great opportunity for the group to attract new fans and cement themselves as fourth-generation heavyweights.

Noteworthy is the list of other artists participating in the movie’s soundtrack, which includes industry titans such as Nicki Minaj, Dua Lipa, and Lizzo. Many attribute FIFTY FIFTY’s inclusion on the movie’s soundtrack due to ATTRAKT’s partnership with Warner Bros Music Korea, whose sister company, Warner Bros Pictures, is the movie’s distributor.

The news outlet also reported that the group had seen a string of schedules canceled in light of their feud with their label ATTRAKT. According to Ilgan Sports, FIFTY FIFTY’s canceled schedules include a commercial with a global footballer and an appearance on one of Korea’s biggest variety programs. The group reportedly also lost a lucrative endorsement deal with a global electronics company.

The news of the cancellation follows a bombshell exposé released by Dispatch in which the media outlet presents evidence contradicting FIFTY FIFTY and “Cupid” producer Ahn Sung Il‘s claims.

Dispatch Reveals The Truth Behind FIFTY FIFTY’s Entire Production, Ahn Sung Il, And The Givers

Korean netizens reacted to the news with criticism for the members and sympathy for ATTRAKT’s CEO.  

• “I feel so bad because no matter what happens, the biggest victim is ATTRAKT’s CEO.”
• “They (FIFTY FIFTY) self-sabotaged a great opportunity. Sigh.”
• “I just hope the CEO is able to make back the money he invested.”
• “They might have performed (at Barbie’s event) instead of the traditional folk musicians.”
• “‘Ahn Sung Il stated if FIFTY FIFTY did not film the music video, he would stop working with the group.’ Wow, is this (controversy) how he is going to exit?”
• “This is what happens if you’re stupid in the face of evil.”

• “I don’t even care about the members, but this sucks considering the amount of money the CEO invested.”
• “People like them (FIFTY FIFTY) shouldn’t be allowed to succeed. They are blinded by their greed.”
• “That’s karma. Stupid idiots.”
• “I mean, how can someone be so stupid? Tsk, tsk.”
• “I just feel bad for ATTRAKT’s CEO. He really tried to support the group in every way possible. I feel so bad ㅠㅠ.”
• “That producer betrayed the only person who trusted him and ruined him in the process. Tsk, tsk. Honestly, I think the members were young and manipulated. It might have been their parents who were blinded by greed… Anyways that man is really evil.

What are your thoughts?