Hiring Handsome Employees Is A Marketing Strategy — According To Celebrity Entrepreneur Hong Seok Cheon

컨텐츠 정보

본문

-3fsecl6Uv6sHr-Xw4H-IkFy_aD-d87CI9mjXJ7_XAkEj9VHGGv1-Nk4aXU2Y0-OGc_pXZtc42SpqrjZDtKM78weifXgsCExvmVpJOpzBUo8ZLE=s0-rj-l80-e365

Celebrity entrepreneur Hong Seok Cheon is a forerunner in more ways than one: he was one of the first Korean celebrities to come out as gay in 2000 and one of the first restaurant owners to have an open rooftop.

Snapinsta.app_353956395_271111108735278_4978432830872753244_n_1080Hong Seok Cheon | @tonyhong1004/Instagram

Hong Seok Cheon is known for owning multiple restaurants in Itaewon, Seoul. On an episode of Radio Star in 2021, he shared how he was one of the first restaurant owners to have open rooftops at his restaurant. Although rooftops are very common everywhere, this was in 2012, when even in Itaewon, there were not many restaurants with rooftops.

Snapinsta.app_200670175_1010959309732595_4370981444989611861_n_1080Hong Seok Cheon in front of one of his restaurants in Itaewon | @tonyhong1004/Instagram

On top of being one of the first restaurants with an open rooftop, one other thing made his restaurants stand out: handsome employees. Hong Seok Cheon shared that when choosing employees, he picked out handsome guys, such as his model friends. When female guests walked by the restaurant, they would do a double take at the good-looking employees and enter. Because of this strategy, the restaurant made a lot of money in just its first month of business.

They would walk around the block once then come into the restaurant, saying, ‘Let’s eat here.’ So since the restaurant’s opening, we were successful. Our first month’s sales was ₩66.0 million KRW (about $49,900 USD).

— Hong Seok Cheon

Hong Seok Cheon then joked with actor Hwang In Youp, who was next to him on Radio Star, telling him the actor needs to learn from him.

Your browser does not support video.Hong Seok Cheon (left) and Hwang In Youp (right) on “Radio Star” | MBC

Hwang In Youp joked back, calling out Hong Seok Cheon for using this “strategy” as a means to satisfy his self-interests.

Screenshot 2023-07-01 at 3.09.41 AM| MBC

Sadly, during the pandemic, Hong Seok Cheon closed all his restaurants in Itaewon. Before he closed down, a neighbor left him a message that brought him to tears.

Screenshot 2023-07-01 at 2.39.25 AMMessages from Itaewon business owners | MBC

Dear CEO Hong Seok Cheon,
Thank you for your hard work.
No matter what anyone says, you are an eternal Itaewon legend. If we have a chance, let’s meet again on a good day and a good time.

— An owner of an Itaewon store

Hong Seok Cheon debuted in 1994 as a reporter and, since then, has appeared in countless television programs and K-Dramas. In 2000, he came out as gay and became the first openly gay celebrity in Korea. This led him to get fired from his television programs and advertisements and face discrimination and shunning. Then, he started his restaurant business to have a source of income.

He is no longer banned from appearing on broadcasts and is currently active as a TV personality—on LE SSERAFIM member Sakura‘s YouTube show Fearless Sakura, he came out as a guest, and she described him as a “successful gay,” which became an adorable viral moment.

“A Successful Gay!” — LE SSERAFIM’s Sakura Offers Words Of Encouragement To Hong Seok Cheon

관련자료

댓글 0
등록된 댓글이 없습니다.
전체 37,960 / 645 페이지
번호
제목
이름
  • Image
    ARMY Attends BTS Concert And Ends Up Writing For Jin’s Solo Album
    싹쓰리 16:11
  • Image
    픽셀리vs요정들 | 멈추지 않는 기차를 막아라!
    싹쓰리 16:04
  • Image
    드디어 뽑았다!! 피파4 오버롤 1황 카드 등장;;;;;;
    싹쓰리 15:33
  • Image
    Ministry Of Employment And Labor Dismisses NewJeans Hanni’s Bullying Case
    싹쓰리 15:11
  • Image
    Former ADOR CEO Min Hee Jin Resigns From ADOR And HYBE
    싹쓰리 14:41
  • Image
    다크홀 촬영지는 구미 티케이케미칼 스판텍스 공장 내에서 촬영중입니다
    코난 03.29
  • Image
    무섭A지네요 ...
    정Mal 03.27
  • Image
    저런새끼는 내가 우리 미래로 데리고 와야 데는데
    최형찬 03.04
  • Image
    배구를좋아하는 팬으로 실망스럽고 리그중인데 이런일이 발생했다는것자체가 프로의 자격이 없다고 봐요 제가 다음 검색하다 글읽으면서 육두문자 날리면…
    다솜 02.09
  • Image
    seojun best boy!
    seojunyoup 01.11
  • 인기 유튜브
+ 더보기
  • 사이트 통계
  • 현재 접속자 941 명
  • 오늘 방문자 14,712 명
  • 어제 방문자 18,043 명
  • 최대 방문자 21,247 명
  • 전체 방문자 9,123,073 명
  • 전체 회원수 134 명