BLACKPINK Jennie’s Continued Influence Over Coveted Handbag’s Popularity Proven At Pop-Up Event

BLACKPINK‘s Jennie started a craze last year when she was spotted with an oversized quilted bag, which has become known as the “cloud bag.”

BLACKPINK’s Jennie wearing the COS “cloud bag.” | @jennierubyjane/Instagram

Jennie was frequently seen carrying the $99 USD Quilted Oversized Shoulder Bag in Off-White by COS. From traveling with the bag through picturesque streets in Europe to jet-setting with it on her arm, Jennie effortlessly turned the bag into a must-have item.

| @jennierubyjane/Instagram

Unsurprisingly, the bag sold out in 2022, with fans calling multiple stores to check availability, only to be disappointed when they were told there was no inventory.

As a result, smaller stores and boutiques created replica bags, hoping to capitalize on the “Jennie effect.”

@ontheblinkofgreatness

#jenniekim #cos #blackpink

♬ original sound – tomás

Recently, Jennie’s impact on the popularity of the COS bag was again evident when the brand held its first pop-up event in Seoul, exclusively selling the popular “cloud bag,” which has also become known as the “Jennie bag.”

Those who attended the pop-up reported that people waited for over an hour for a chance to enter the event.

03-06#COS opened World's first Pop-up store in Seoul. The bag gained attention becoming popular when #JENNIE was seen wearing it and eventually nicknamed 'JENNIE BAG' that even caused a shortage.

Huge crowd gathered at store that u can't get in even after waiting for an hour. pic.twitter.com/1BSPbFzPlB

— . (@lyle0_0) June 3, 2023

Korean media referenced the “Jennie effect” when reporting on the pop-up, crediting her influence on the handbag’s popularity and limited inventory.

| Hankyung Business

COS offers a variety of products, from clothing to accessories, swimwear, shoes, and more. But at the Seoul pop-up store, COS offered only one item: The bag. The “Quilted Bag,” also known as the cloud bag, first began trending for its versatility. Then, when BLACKPINK’s Jennie shared a picture of hers on Instagram, its popularity soared. With Jennie using hers at the airport, overseas, and in her everyday life, the COS bag soon became dubbed the “Jennie Bag.” The bag has since become difficult to purchase. And it has been surfacing on different sales platforms that feature only limited-edition, high-end items.

— Naver

Check out more on Jennie’s global fashion influence in the article below!

The “Jennie Effect” Continues After BLACKPINK Jennie’s Calvin Klein Capsule Collection Launch Party