The Difference In Management Between SM Entertainment And P NATION — From Jessi Herself

Red Velvet‘s Joy was a guest on Jessi‘s show Showterview with Jessi. The two got on very well but Jessi quickly noticed some distinct differences in the way the companies worked.

While Joy is signed under SM Entertainment, Jessi was signed under PSY‘s label P NATION at the time of the recording of the show. The first thing that Jessi noticed was that Joy was surrounded by a lot of staff constantly monitoring what she was doing.

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Jessi then went on to joke how the staff seemed to be continuously writing things down, whether it was “Joy said this” or “Joy is about to burst into tears.“

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In particular, SM Entertainment is known for its strict policies in keeping their artist’s image looking perfect. In contrast, fans believe that P NATION gives their artists more freedom than other companies.

Jessi pointed out that the staff probably wrote down that Jessi mentioned quitting smoking, and co-host Jo Jung Shik made the joke saying, “Jessi just mentioned smoking, would it be okay?“

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Jessi then pointed out how different it was for her, saying, “They never listen to me. They’re playing with my dog.“

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After the show was released, fans took to social media and YouTube to talk about Jessi’s comments.

• “PNation artists are just chilling 24/7 lmaoooo“
• “I love P Nation. Those freedom is hard to get in Korean entertainment industry. Psy nice job.”
• This reminds me of when Jessi interviewed Tiffany before, she said she never saw people doing ‘image management’ their whole life until meeting her. SM is very strict with what their artists are saying.”

While Jessi never was under SM Entertainment, she did want to join SM Entertainment in the past and even auditioned for the company, passing the audition. After leaving P NATION in 2022, she signed with Jay Park’s More Vision in 2023.

You can watch the whole video below.