“The Jungkook Effect” Strikes Again: The BTS Members Unintentionally Causes Another Item To Sell Out

BTS member Jungkook‘s selling power is unmatched, as demonstrated by multiple incidents before.

When the singer casually name-dropped Downey as his favorite fabric softener during a livestream a few years ago, the product sold out two months’ worth of stocks almost overnight, giving an 11% pump to the company’s stock value. Downey ended up selecting TinyTAN, one of the representative IPs of the group, as a commercial model for its product a year later.

When Jungkook revealed he used Downy fabric softener in 2019, two months' worth of product sold out in South Korea, and the company's stock value increased by 11% that day

— UberFacts (@UberFacts) August 11, 2022

[K-MEDIA] TinyTan has been selected as a commercial model for P&G Downey Adorable. It was sold out last year as it was known to be used by BTS member Jungkook. pic.twitter.com/9Sdukwj7me

— ???????? (@jeonfolders) August 10, 2020

Next, when the BTS maknae revealed his favorite brand of Kombucha during another livestream, the product sold out so fast that Jungkook himself couldn’t get his hands on them for a good while.

K-media reported that the CEO of Teazen Agricultural Corp. that produces Kombucha emphasized the “BIG IMPACT” of World-class idol singer ‘JUNGKOOK’ in the rapid rise of Teazen as they sold out 200M units, selling 100M in just 6 months & aiming for 61.5B won in sales this year. pic.twitter.com/pZ2fV7FMVw

— JK DAILY ⁹⁷????ʲᵏ (@Daily_JKUpdate) September 30, 2022

Though there are too many examples to cite at once, the most recent display of the power of this “Sold Out King” was when multiple Calvin Klein products were sold out after Jungkook was spotted wearing them since his ambassadorship announcement.

THIS IS JUNGKOOK POWER. Not only dominating the trends for showing up for 15 minutes at the Calvin Klein event yesterday but the shirt he was seen wearing is also SOLD OUT in CK Japan and Korea platforms. This is crazyyyy ‍
SOLD OUT KING JUNGKOOK DID IT AGAIN! pic.twitter.com/1D3tSFRoCE

— 나비.97 (FAN) (@maineventjeon) May 11, 2023

NEWS

It's been reported that items worn by @BTS_twt's Jungkook as the new ambassador of Calvin Klein during his promo ads have sold out across several stores.

Included were the US, South Korea, China, Japan, & Canada (Heavy cotton shirt, the relax https://t.co/cKz7V9Peu1… pic.twitter.com/GbVE50nQhx

— BTS News & Updates⁷ 10th FESTA (@dalbitbangtan) March 29, 2023

As an ambassador, Jungkook endorsed those products directly, so the results are not really surprising to anyone. However, there is another product he sold out quite recently, even without mentioning the name of the brand or advertising it in any way. On May 25, the BTS member returned to Weverse with an hour-long livestream, where he hung out with fans singing songs and chatting.

Your browser does not support video.

During the broadcast, Jungkook was seen drinking from a mug, and fans somehow ended up figuring out the exact details of the product. Soon enough, it was completely sold out. In fact, the mug in the same color that Jungkook used during the broadcast is still available on popular e-commerce platforms!

So far, the singer seems to have sold out multiple items with each live broadcast, including his very first Weverse live this year. The fact that Jungkook holds this much brand influence without even any social media presence speaks volumes about his mass appeal as a celebrity.