Charlie Puth’s New Music Video Proves K-Drama’s Favorite Makeup Brand “KAHI” Can’t Be Stopped
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Korean makeup brand KAHI, known for its multi-balm cosmetics and knack for product placement advertising, has appeared in a Charlie Puth music video.
Kim Go Eun for KAHI | KAHI
Charlie Puth is an American singer-songwriter who is known for his 2016 hit “We Don’t Talk Anymore” and his 2022 collaboration with BTS‘s Jungkook on “Left And Right.”
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The singer unveiled his new music video for “Loser” on October 7, and much to the surprise of K-Pop and K-Drama fans, a familiar product was featured in the video.
Charlie Puth | Charlie Puth/YouTube
In the music video, Charlie Puth is seen in a dramatic stand-off with himself when the singer pulls out KAHI’s multi-balm. The singer then applies the balm before re-engaging in the stand-off.
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K-Drama fans and those familiar with KAHI’s ultra-ambitious marketing tactics were floored. Netizens couldn’t help but be amazed at the makeup brand’s persistence in being featured everywhere.
Netizens took turns predicting where KAHI might be featured next.
- “That’s hilarious. Where is KAHI going next?”
- “I feel like UFOs are going to land while applying KAHI.”
- “I’m really anticipating where they are going to show up next, LOL.”
- “LOL, they should make a KAHI-verse!”
- “I’m curious to see what they are going to do next, LOL.”
- “Imagine if they come out of a Marvel movie.”
- “??? LOL. Crazy, LOL.”
- “How much money does KAHI make? LOL.”
KAHI went viral earlier this year when it was revealed that they were the only company to sponsor the hit K-Drama Extraordinary Attorney Woo. According to the drama, the show had trouble securing sponsors due to its main character being autistic.
Ha Yoon Kyung using KAHI’s multi-balm in the drama Extraordinary Attorney Woo | ENA
Check out Charlie Puth’s new music video “Loser” in the link below!
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