EXID Personally Handled The Business Side Of Their Comeback—Here’s What Each Member Was In Charge Of
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K-Pop fans typically only see the fun side of comebacks: the tracks, the music video, the choreography, and the outfits. However, behind everything is the business side that cannot be neglected. Without the practical parts, there would be no K-Pop.
Girl group EXID recently made their long-awaited comeback with the charismatic song “FIRE,” and they talked all about it in a recent episode of Weekly Idol.
It turns out they were so hands-on, they even handled the business side, which is something most K-Pop idols never do! Here’s what each member was in charge of, in Hani‘s own words.
1. Hyelin
First, Hyelin was the one who made everything possible. Since the members are all signed under different agencies, she took it upon herself to find new ones for the group.
All of us are under different agencies. We had to find a new agency together and take charge of different parts. She was the one who hooked us up. Well, she found different agencies and helped us meet with different agencies. She used her connections.
— Hani
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2. Solji
Next, Solji’s leadership skills were put to good use because she helped the group make decisions during meetings. Her decisive personality shone through!
And as you know, Solji is like this, so when we had meetings, she was the decision maker.
— Hani
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3. Jeonghwa
Hani then explained that maknae Jeonghwa acted like their secretary during meetings. She didn’t forget to take notes and write down everything that was discussed so that they could easily refer to them again in a later date.
Jeonghwa was like a clerk. She took notes and made meeting minutes.
— Hani
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4. LE
Describing rapper LE as their “musical control tower,” Hani explained that she was in charge of directing their songs.
Elly was the artist and repertoire director. She was the control tower of our music.
— Hani
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5. Hani
Finally, Hani herself did something extremely important—she applied for their trademark rights! Because it’s directly related to the money they’ll earn from “FIRE,” her members even called it the “critical part.”
I worked to get our trademark rights. I called some places up.
— Hani
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From talented performers to mature business women, EXID is truly what you would call a well-rounded group! They can do anything they put their minds to.
In the same episode, Solji shared the horrifying story of the time Hyelin went missing out of nowhere. Found out what happened in the article below.
EXID’s Solji Called The Police Because A Drunk Hyelin Suddenly Disappeared—Here’s What Happened
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