SM Entertainment Apologizes For Excluding NCT 127’s Doyoung From The “2 Baddies” Album
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NCT 127 made a powerful comeback with 2 Baddies, and fans love everything from the upbeat track to the insane visuals.
Although fans were incredibly excited to receive their albums, they became understandably upset when they realized that Doyoung‘s picture was excluded from the group photo at the back of the Digipack album.
Fans of the group were incredibly upset at the exclusion. Even though it didn’t seem intentional, they believed SM Entertainment was responsible for ensuring all their products were mistake-free.
the back of the digitpack photobook ?? im so confused literally how the fuck does this happen
— strawberry doyoung (@blessmeachoo6) September 16, 2022
This is so unfair for Doyoung. https://t.co/xbgpTgSoHj
— حوى (하와) (@mrsarchuleta_28) September 16, 2022
Fans were demanding that SM Entertainment reprint the album after remedying their mistake.
@SMTOWNGLOBAL be serious I WANT THIS REPRINTED https://t.co/zkvWZOc87l
— gigi (@sunnycartz) September 16, 2022
Doyoung is missing in the group photo at the back of the digipack album version. This is unacceptable and unfair on Doyoung and fans' part. We demand @NCTsmtown_127 @SMTOWNGLOBAL to take action on this. https://t.co/CqWIFuJ3hw
— Harisuno_82 (@Harisuno_82) September 16, 2022
The exclusion seems especially hurtful since NCT 127 had opened up about the difficulties of preparing for this album. Doyoung especially made fans emotional as he explained his motivation for pushing through his exhaustion.
I’m doing this because of you guys and our fans. If it wasn’t for that, I have no reason to be doing this.
— Doyoung
SM Entertainment has since issued an apology to fans.
Hello, this is SM Entertainment.
We have confirmed that the image of Doyoung in the Digipack version of NCT 127’s 4th album 2 Baddies is missing.
We sincerely apologize to the fans, Doyoung, and the rest of the NCT 127 members for failing to check all parts meticulously in the album’s jacket design process.
— SM Entertainment
SM Entertainment also shared that they found a way to replace the image, including Doyoung’s picture, but that they won’t be able to remedy the already shipped albums.
After checking the omission of the image, we tried to find a way to replace the image in the album released today (the 16th).
However, we found that it was difficult to retrieve the albums that are already in the process of being delivered to vendors and customers.
— SM Entertainment
To make up for the mistake, SM Entertainment will send out the re-done booklets to those who receive the albums with the error.
The booklets will be re-printed and sent out to those who ahve received the Digipack album with the missing photo as soon as possible, and the details will be announced separately as soon as they are finalized.
Once again, we deeply apologize to the fans for our mistake and the inconvenience.
— SM Entertainment
Fans are still frustrated that such a mistake was able to happen in the first place.
Once again very disappointed with how things for 127 have been handled this year. Do better SM, you're quite capable of it. https://t.co/QIr8hGTXic
— SPOTIFY#127
(@127onspotify) September 16, 2022
But are pleased that SM Entertainment so quickly took action.
that was quick ngl
— dan saw nct 127! (@simp4_yuno) September 16, 2022
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