BTS’s Snickers Collaboration Was Foreshadowed Years Ago

BTS have teamed up with many of the biggest brands worldwide, including food.

Your browser does not support video.From left: BTS’s J-Hope, Jimin, V, RM, Jin, Suga, and Jungkook. | McDonald’s

From Coca-Cola to McDonald’s, they’re ensuring we’re eating and drinking…

Your browser does not support video.| Coca-Cola Korea

Now, BTS has apparently teamed up with American chocolate company Mars‘ Snickers candy bars. So, you can buy “borahaed” packaging featuring iconic BTS song lyrics and titles, such as “Spring Day,” “Make It Right,” “I’m Fine, “Life Goes On,” etc.

This came as a surprise to many ARMYs, though. The limited edition Snickers bars were spotted in stores without notice.

BTS x Snickers???? Since when?? pic.twitter.com/MLNruWjxXv

— ◡̈ (@taebokkiii) July 29, 2022

Uhm what do you mean BTS x Snickers?!! Did I miss something?! pic.twitter.com/cUgDy8J9EG

— Jane⁷ in the box. (@jindugh) July 29, 2022

THEY DIDN'T LET A WORD OUT BOUT BTS X SNICKERS????? pic.twitter.com/whSydcG6wG

— chief taegikooker (@namvki) July 29, 2022

Yet, the collaboration was foreshadowed years ago.

BTS released their MV for “FAKE LOVE” in May 2018. One scene stood out to ARMYs as it featured J-Hope lying in a pool of Snickers bars.

Your browser does not support video.J-Hope in “FAKE LOVE.” | HYBE LABELS/YouTube

At the time, the scene sent ARMYs into meltdown…

HOW DOES IT FEEL TO LAY ON A SEA OF SNICKERS#iVoteBTSBBMAs @BTS_twt pic.twitter.com/iSygHvuZ2L

— (@jeonsbam) May 18, 2018

Hobi used snickers as a pillow so he could have….sweet dreams. AHA @BTS_twt pic.twitter.com/VeN381DTE9

— elena⁷ | ︎ (@babetanboys) June 3, 2018

Snickers were actually featured previously in the “WINGS Short Film #6 MAMA” in 2016!

Your browser does not support video.J-Hope in “WINGS Short Film #6 MAMA.” | HYBE LABELS/YouTube

But with “FAKE LOVE” featuring Snickers, it even sparked drama between chocolate bars. Butterfinger was a bit salty that BTS chose Snickers.

Ultimately, Snickers won the “fight,” and ARMYs encouraged the chocolate bar to “get that promo.”

@SNICKERS get that promo!! pic.twitter.com/SKASmRlZWv

— Nia | JACKINTHEBOX July 15th (@mybIuedesert) May 22, 2018

Jhope should be the model for Snickers as well as Sprite. I’m ready to eat and drink these instead of rice and water. @SNICKERS @Sprite #iVoteBTSBBMAs @BTS_twt

— Soo Choi (REST) (@choi_bts2) May 20, 2018

Now, after four years, we finally have the official BTS x Snickers collaboration!

So far, BTS x Snickers have been spotted in the East Region of the world, such as Thailand and the Philippines. Let’s hope for a Western release too!