ATEEZ Announces A Comeback – And Fans Are Impressed By How Immersive Their Lore Is
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ATEEZ is currently in Europe for their 2022 World Tour, THE FELLOWSHIP : BEGINNING OF THE END.
Their tour includes Madrid, London, Paris, Berlin, and Amsterdam and will take place from April 23rd to May 12th.
But aside from simply the excitement about the tour, fans are in awe of ATEEZ’s latest, unexpected comeback announcement.
COMEBACK
ATEEZ IS COMING BACK IN JULY 2022!!!
WAKE UP, THE WORLD
#ATEEZ @ATEEZofficial #에이티즈 pic.twitter.com/hYHb2TfGJ9
— UPDATEEZ
(@updateez) April 23, 2022
On April 23rd, ATEEZ released a video titled “WAKE UP, THE WORLD,” which ended with a new logo and “2022. July.”
Although the video itself did not give any other information, fans quickly deduced that this meant a new era was coming. And fans already have begun theorizing about everything from the new logo…
THE EVOLUTION OF ATEEZ Y’ALL !! pic.twitter.com/RqwbrLAw91
— pioˢᵉᵒⁿᵍʲᵒᵒⁿᵍ (@atinyteez009) April 23, 2022
as the cromer broke, ateez’s logo split in two? pic.twitter.com/KpJRxNLYuQ
— Nina
… To the reappearance of “Halateez.”
HALATEEZ COMEBACK IN JULY ?????? pic.twitter.com/KGdgsOOIWY
— mari
︎ (@sankaissed) April 23, 2022
what if hongjoong split dye was for real ateez and halateez…because pic.twitter.com/0vEuxhHNRt
— sara
“Halateez” are characters in ATEEZ’s story lore that exist in a different dimension from ATEEZ, who exist in the real world. The dimension that “Halateez” is from is a dystopian society where feelings are prohibited and the government bans music.
Through a time and dimension traveling hourglass, “Halateez” can evade their government and put on music performances to remind their society what emotions are.
ATEEZ’s lore essentially suggests that “Halateez” are captured, and ATEEZ likely is trying to rescue them.
ateez x halateez meeting face to face in the vcr is certainly a cinematic masterpiece pic.twitter.com/o0OfTie8on
— christine ♡
And in keeping with this complicated storyline, the video that announced ATEEZ’s comeback was not publicly released on their official YouTube channel. In fact, there has been no acknowledgment of the comeback from any of ATEEZ’s official social media accounts.
Instead, posters were put up in various locations for fans to find. And each of the posters had a QR code that, when scanned, took fans to the video announcement.
everything about ateez revolves around their storyline, you normally see groups post pics / video but they went as far as putting up posters bc halateez are hiding from the government so you can only know abt the cb if you scan the qr code… it's even unlisted from their channel
— tee -11 ATEEZ JULY COMEBACK (@yunhocult) April 23, 2022
And fans immediately connected the unusual announcement style to ATEEZ’s lore, suggesting that it’s reminiscent of “Halateez” putting on performances secretly to avoid attracting the attention of the government.
"the following acts are strictly prohibited: art, dance, music. those acts are considered as disobedience to the government." and this is why they're spreading the cb links on secretive qr codes. if anyone can creatively bring a performance to life, it's ateez.
kings are back. pic.twitter.com/xA4R5Oih4t
— christine ♡
ateez just keep getting better and better this is actually crazy. they are so dedicated to their storyline too. fighting against the government that thinks human emotions are a disease and the way u find out about their cb is through secret QR codes that tell u to wake up
— sara
Fans are shocked by how immersive ATEEZ’s storyline is becoming since it feels like they, as fans who will be watching the comeback, are now an intrinsic part of the lore.
the way these posters lead us to a confidential video that says "wake up world" reminds me of halateez secretly gathering an audience for their performance as a form of rebellion against the government…. guys…. We are INSIDE THE ATEEZ LORE RIGHT NOW
— Skyva
And while certainly, this promotion style is unexpected, once fans found the posters, it didn’t take long for ATEEZ to begin trending, especially since they’re also having their first of the European concerts.
ATEEZ'S BREAKING POINT?!
The central government established a government to control human emotions. Their rhythm ta perf. flyers being distributed that's the black pirates doing (halateez). "The real" that seen papers flying that's the flyers being distributed by halateez to atz pic.twitter.com/LBPIQNDwOX
— JONGHO BEAR
(@__itschoijongho) April 23, 2022
And fans are definitely impressed by ATEEZ’s commitment to their storyline, noting that this isn’t the first time ATEEZ has found interesting and innovative ways to connect their lore to their promotions.
after morse code (hala hala) then this poster, omg ateez. so are we getting halateez pov or what.. pic.twitter.com/NZVAyod1wB
— hwa화 (@hwahwateez) April 23, 2022
this is reminding me so much of when ateez spoiled their wave comeback during expedition tour while putting up posters as well .. ITS HAPPENING AGAIN pic.twitter.com/i5MAh6vpxd
— 민기’s marian (@mingiwo) April 23, 2022
ateez incorporating secret codes for announcing comebacks will never be not mind-blowing. they're simply on top of everyone's game, no one is doing it like them !! pic.twitter.com/5dXtECKLSV
— christine ♡
Fans can definitely get excited about ATEEZ’s July comeback and try to hunt down new details about their lore.
non-atinys you have a month to stan ateez.
— YUNH0 GRABS BALLS (@yunhodavibes) April 23, 2022
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