JYP Entertainment Under Fire After Netizens Notice The Similarities Between NMIXX And ITZY’s Group Introductions
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Since the announcement was made last year, netizens have been excited about the debut of JYP Entertainment‘s newest girl group. Last month, NMIXX officially made its debut and has already taken the K-Pop world by storm. With so much talent, striking visuals, and stunning charisma, they are set to be the next biggest thing in K-Pop.
They’ve also wowed fans with their performances, showcasing difficult choreography and executing them effortlessly.
Your browser does not support video.| STUDIO CHOOM/ YouTube
Yet, since they first debuted, the group has been surrounded by several controversies all out of their control. When the music video was released, netizens shared their concerns that aspects of the concept were similar to other groups, such as ATEEZ.
Your browser does not support video.Scene from ATEEZ’s “Illusion” MV | KQ ENTERTAINMENT/YouTube
Your browser does not support video.Scene from NMIXX’s “O.O” MV | JYP Entertainment/YouTube
The group recently held their debut showcase, after postponing it due to the members testing positive for COVID-19. As expected, the members shone with their visuals and performance, cementing why they are the ones to watch in the K-Pop industry.
However, concerns were raised after similarities were seen between NMIXX’s hand greeting and fellow JYP girl group ITZY. When NMIXX introduces themselves, they showcase two interconnecting V’s with their fingers…
Fans quickly noticed that it looked a lot like ITZY’s greeting which goes, “All in us,” with two interconnecting V’s but going in a horizontal direction. It was a greeting created by member Ryujin and holds a special place in the heart’s of MIDZY’s.
Your browser does not support video.| Hello82/ YouTube
Even in the solo shots of the ITZY and NMIXX members doing their hand greeting, it isn’t hard to see the resemblance.
When the images were shared, fans of both groups voiced their concerns. Since debuting, NMIXX has been under scrutiny due to issues of plagiarism, when in fact, none of it is there fault as the decisions come from the company.
Fans explained that they want to raise their concerns to JYP Entertainment and the SQU4D, who is the newest artists’ division looking after NMIXX.
nmixx fans need to understand the fact that midzys DO NOT hate the group. WE hate jyp. nmixx deserves better as we can’t deny that some will throw hate to them rather than jyp cause of the handsign. itzy on the other hand OWNS that handsign. Ryujin made it. Not jyp.
— chellie ≷ (@ketchupryujin) March 1, 2022
Ryujin created the handsign for ITZY and since it’s become ITZY’s symbol and a big part of their brand and image
Please don’t think this is anything against the group, we just want respect
SQU4D CHANGE THE HANDSIGN#JYPESQU4D_RESPECT_ITZY #ITZY @ITZYofficial @jypnation pic.twitter.com/BYbLGAXlZa
— ITZY CONNECT (@ITZYconnect) March 1, 2022
Netizens believe both groups deserve respect and NMIXX should have a unique greeting to showcase their talent and personalities.
I hope NMIXX stans with open their mind about this issue. We're not hating on your faves for this but the similarity is just uncanny. We are not just fighting about Ryujin's idea and ITZY's brand, but NMIXX's too.
— ًree
(@allinhwangs) March 1, 2022
In K-Pop, one of the most unique things about each artist and group is their introduction greeting. Whether they are doing interviews, performing in front of fans, or just holding a live broadcast, most K-Pop artists will begin with their introduction, which usually includes a verbal greeting and hand gesture.
With this in mind, netizens are showcasing their support for NMIXX and their desire for the group to have their own identity while preserving the legacy of their senior artists.
You can read more about netizens criticizing JYP Entertainment for NMIXX’s debut below.
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