ATEEZ’s Hongjoong Announced As A Brand Ambassador For Balmain

Our Balmain prince!
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Mikayla Berry
Mikayla Berry

ATEEZ‘s leader and fashionista Hongjoong has long been vocal about his love for the Balmain. He has worn countless pieces from the brand during his years as a K-Pop idol, and has expressed his admiration for their creative director Olivier Rousteing on multiple occasions.

And the admiration goes both ways! Back in March, Hongjoong was personally invited by Rousteing to a Balmain showroom presentation, where the two interacted and expressed their mutual respect and inspiration for each other.

That alone was a dream come true for Hongjoong, and he thanked ATINYs for helping to get him to a place where he could be recognized by the fashion icon.

But the story between the ATEEZ captain and Balmain didn’t end there. For some time, fans of the K-Pop group have been hoping that some sort of partnership or collaboration would happen between the two, and earlier today, that’s exactly what was announced.

Hongjoong (ATEEZ) | @balmain/Instagram

Balmain announced that Hongjoong has officially joined the “Balmain Army” on their official Instagram page, giving him the title “Balmain Prince” that ATINYs have been calling him for some time now!

| @balmain/Instagram

The post includes three photos of Hongjoong looking impossibly handsome and elegant in Balmain’s Fall/Winter 2023 collection, and the caption says it all:

HONG JOONG
Rising star and Balmain prince Hong Joong of @ateez_official_ embraces the elegant yet daring spirit of the #BALMAINFW23 collection for the latest issue of @wwd magazine. Wearing Look 8 by @olivier_rousteing, the rapper and singer discusses all things fashion and taking ATEEZ to new heights. #BALMAINARMY

— Balmain

| @balmain/Instagram

 

View this post on Instagram

 

A post shared by Balmain (@balmain)

Fans are ecstatic that Hongjoong has been given this well-deserved opportunity, with a Reddit post dedicated to the topic…

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by u/2soulmatz from discussion ATEEZ Hongjoong announced as a brand ambassador for Balmain
in kpop

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by u/seonghwasmoons from discussion ATEEZ Hongjoong announced as a brand ambassador for Balmain
in kpop

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by u/2soulmatz from discussion ATEEZ Hongjoong announced as a brand ambassador for Balmain
in kpop

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by u/addictedtocaffiene_ from discussion ATEEZ Hongjoong announced as a brand ambassador for Balmain
in kpop

Comment
by u/seonghwasmoons from discussion ATEEZ Hongjoong announced as a brand ambassador for Balmain
in kpop

As well as Twitter getting flooded with messages of support and pride for the ATEEZ leader!

We’re so happy for Hongjoong for this wonderful achievement!

Source: Reddit

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